Tag Archives: strategy

While your home might be flawless in your own eyes, there are certain things that can instantly put buyers off. We aren’t talking furniture or dodgy décor (although, try to modernise if possible), but aspects of the house that can turn a nose up in a second. With this in mind, we have put together our tips- six things to look out for, before the buyers descend…

Bad Smells – Even if your home resembles something from Good Housekeeping’s most desirable homes pages, if there’s a whiff in the air, the buyers are going to care. House smells are top of the list when it comes to putting buyers off. Smells range from cigarette smoke and pets, to mould and mildew lingering in the air. Unfortunately, noses become accustomed to certain smells over time, so ask someone who doesn’t live in your home to smell the air. Don’t be offended if you don’t like the answer; they’re helping you out. Get rid of any bed smells so potential buyers come in to a fresh and clean atmosphere, not one that is filled with spray to cover the smells.

Unclean bathrooms – The bathroom is one of the most important rooms that people like to keep clean. A bathroom can make people dislike your home immediately if it isn’t spotless; if the bathroom is grubby and has mildew, they will wonder what other dirt lurks beneath the surface of your property. Extra cleaning is a must if you want to sell your home. Scrub your bathroom to perfection, paint the chipped walls, put in a new rug and fresh towels, and buy a clean shower curtain. Open the windows when buyers are looking around to let in some fresh air.

Damp Rooms – If you have a basement and don’t use it as a functioning room, you may experience some damp issues. Often it is caused by rainwater seeping into the foundations, and doesn’t necessarily mean you have a fault within the grounds. However, buyers won’t see it like this. If they smell damp, they think cost, or a delay in moving in while the damp is removed. Or even worse, recurring damp problems. This is a red light. To remove damp smells, determine where any water from outside is going. The smell could be caused by the drains being clogged, or rain gutters full of leaves. Investigate and resolve, or lose a sale.

Kerb Appeal – Your house needs to look good from the outside. The front needs to be edging on picture-perfect; not only does it paint a good impression of the owners, it puts potential buyers in positive spirits before they have stepped in the door.

The stalker seller – When people come to have a good look around your home, they often prefer to have a good old mosey around without you following them. Yes, it makes sense to be at least a few rooms away in case they have questions, but leave them be while they wander. They need personal space to chat things through with their partner or agent, and if you’re there, they might not feel comfortable. Let them nit-pick at details with you out of the room. If you hear them talking about changing ‘this, that and the other’, this means they like your home and are already considering how to add their stamp.

Lighting – Even if your rooms are tidied to each corner and crevice, if they’re dark and unlit, they can be a turnoff and give the wrong impression of the room. Remove heavy curtains that prevent light getting into your rooms, and turn on lamps that give the room a homely feel. If a room has dark wallpaper or paint, consider giving it a repaint to make it feel fresh; white works wonders.

By making such small simple steps, you will be presenting your potential buyers with a home that will delight them from start to finish. Look at your home before any viewings begin, and see what you can change; it will be worth it when a new family are signing on the dotted line.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Cadburys’ Creme Egg was first introduced to a grateful public in 1971.  Most of us over 40 years old could swear to the fact that these little eggs of delight have shrunk in size since we first enjoyed them as children, (fact: they haven’t, sorry). Buoyed high by the huge success of these little balls of chocolate and gooey stuff, Cadburys decided to extend their previous Easter-only availability to sell them all year round. Creme Egg fans were thrilled, but not so thrilled, it would seem, to carry on buying them in the same quantities throughout the year: overall annual sales fell.  After several years of falling sales, Cadburys’ bosses went back to basics, and an Easter-only availability.  Crème Egg eaters rushed to the shelves and for four months, consumed more than they had done during the previous twelve month period.  The case was proven.

Angus Porter, former marketing chief at Mars comments “Much of confectionery consumption is vaguely irrational, and the fact that it is available for a limited period of the year seems to be a critical aspect of the mix that should be preserved. All confectionery brands enjoy a novelty peak when launched; Cadbury sees those benefits each year.”

So why am I wittering on about Creme Eggs when we’re here to sell houses? I hear you ask. Well, for a very good reason actually.  The idea of limited availability and the effect on a buyer’s perception of desirability is a very important factor when you are selling your house.  Consider this: if your house is available, month after month, and maybe even year after year, what urgency is there in a buyer’s mind to prepare their finances, sell their own property, or even book a viewing on your house?  And what buyer wants something that no one else wants to buy?

Take a leaf out of Cadburys’ book: instead of leaving your house on the market to become more and more stale, only market it for the most buoyant marketing periods each year: early Spring, May/June and September/October, targeting a new wave of buyers each time.  Whilst it may feel counter-intuitive, it will ensure that you enjoy a ‘novelty peak’ as Angus Porter calls it, keeping interest fresh and preventing your property from becoming stale.  After all, statistically, each year you spend on the market will cost you around 5-10% of your property’s value, and that’s a lot of money to throw away.

My advice – don’t drop your asking price, take a lesson from Cadburys and withdraw from the market instead.  I’m off to buy a Creme Egg.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

A gentleman called me recently, and asked me this very question: “How many photos of my house online is too many?”

“How many do you have?” I asked him.

“77” came the reply.

Yes, if you’re wondering, 77 photos is too many.  Around 57 too many, in fact!

There’s a great marketer’s saying that goes, “Sell the sizzle, not the sausage”, and that’s very relevant here.  What it means is, don’t try to show the buyer everything, all at once.  If you have 77 photographs of your home online, coupled with 1000 words of description, why would a buyer need to view your home?  They can decide whether or not your home is of interest to them, from the comfort of their armchair, based on your photography alone.

Keep a little back; tease your buyer and pique their interest.  Here’s a few tips on how to hook their attention, and encourage them to view your home:

  • Don’t post too many photographs: 12 – 20 images is plenty, you really don’t need any more.
  • Try to make a third of your photographs lifestyle images; in other words, stylish pictures of interesting features of your home, close-up. Perhaps a garden table dressed with a bottle of wine and some glasses, a candlelit dining table, or flowers on a hallway table.  These kind of images snag a buyer’s attention and give them the clues they need that your home may be what they are looking for.
  • Keep your copy brief and snappy: use bullet points for your main features, and short, interesting sentences for a brief description.
  • Don’t let your agent use a long description online, as your buyer may well have to scroll down several times before they even reach your brochure link.  Keep the copy to no more than a screen’s depth.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Summer is a perfect time to take advantage of guerrilla marketing when it comes to selling your house. If you’re new to the term ‘guerrilla marketing’ read our previous blog post on the topic. Essentially, guerrilla marketing campaigns are unexpected and unconventional, and consumers are targeted in unexpected ways and places. The results are usually pretty responsive, with marketing your home no exception. So where can you take advantage this summer? Take a look at some ideas…

Summer fetes & Car Boot Sales – Lovely summer weather attracts many seasonal events, and a summer fete or car boot sale is an ideal time to advertise your home. If you’re planning on holding a cake stall or you’re in charge of the raffle, place an advert alongside your table with details of your home on it. You could have a few printed brochures to hand for anyone interested. Ensure you ask the event organisers beforehand, and maybe offer to donate something towards the cause of the summer fete.

Bulletin Boards – Bulletin and notice boards are regularly checked over the summer, especially for parents seeking out activities and childcare for their children. This is a perfect time to put up an advert about your home; make it colourful and informative, and make sure you add your contact details. Great places that let you advertise include supermarkets, gyms, churches and corner shop windows.

Social Media – If you’ve previously missed it, have a read on our post about advertising your home on social media. With just a few simple guidelines, your home could be reaching your target audience within hours, and is perfect for filling with summer lifestyle photographs of your home!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch

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If your home has been sat on the market for longer than you even want to admit to yourself, you may be considering ringing up your gracious agent, and telling them to drop a few numbers from the big one. They may even be encouraging you to do it, too.  People buy homes on price, right? Wrong. Dropping your price is not the way to go, and can actually have a negative effect and create long term damage. Sound a bit farfetched, for something on offer to you? While it may do, you have to consider what people are thinking when they see a house reduced in cost. Get ready to change your mind…

Is something wrong with it? If a house is dropped in price, people begin asking questions. Why hasn’t it sold so far? What’s wrong with it? Why the dramatic price drop? Their image of the house won’t be rosy and optimistic; it will begin to look like a sale item. While your home may suddenly attract a few extra viewings, they’ll be walking around your house looking for the pessimistic side of your four walls, and wondering why it wasn’t snapped up already.

Quality issue – Even though when it comes to many material goods, many of us love a good bargain, it’s different when it comes around to property. With a long term investment, we want to feel like we’re buying in to something worthwhile and valuable, and often budgets are blown and overspent when purchasing the dream property. If a price is assertive and optimistic, it means it is being sold for what it is worth. Drop your asking price, and the quality of it will suddenly seem a little dented. Surprising, but true.

Confidence – If shares were falling on something, would you buy them? The same can be said for property; do you want to put in an offer on something that has decreased in value? A drop in price indicates a lack of confidence in your own home and its original price. If you want to install confidence in your buyer, show confidence in your own home!

Are you thinking of dropping your asking price, or is your agent persuading you to do so? Reconsider! Contact us, we can help.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

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For our clients, we focus fully on achieving the highest sale price possible. Here are three reasons not to drop your asking price:

  • If you don’t believe in your asking price, why should your buyer? Be confident your home is worth what you’re asking. Your confidence will be infectious, and be transmitted to your viewers via your agents.
  • It’s a downward spiral – where will it all end? You don’t want to give it away. Make sure you sell on value, not on price.
  • It doesn’t work! Sellers who contact us have almost always already dropped their price, sometimes several times, but they still haven’t sold their homes. Who wants to buy something at a falling price?

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

When your home has been on the market for a while, it’s easy to become disheartened and disillusioned.  “What’s wrong with our house?” you may ask yourself.  At first, I’m sure that every viewer got the star treatment – you would changed the bedding, banish the dog and buy fresh flowers for each and every viewing, now it all seems like too much effort for what you’re sure will be another timewaster.

However, it’s not all about doing what you can to make your house look as appealing as possible, though obviously this is important; you also need the right mindset.

Think of something difficult you have tried to do: perhaps you’ve given up smoking, lost weight or passed an exam.  Maybe you tried several times before you actually achieved your goal.  If you look back on your previous attempts, why did they fail when achievement was clearly in your grasp?

It’s all to do with mindset; any dietician will tell you that you have to be in the right mindset to lose weight, otherwise you’ll keep failing.  Those friends I know who have successfully given up smoking after many years of ‘trying’ tell me that eventually they just set their mind on their goal, and that made all the difference.

But when you’re selling your home, it’s not in your control whether your viewers actually offer or not, right?  Wrong!  Of course, you can’t force them to make an offer, but you can make sure that you are totally focused on your goal of selling.

When you are focused, you will call your agent more often, research the competition, keep your home looking beautiful, make suggestions to improve your marketing campaign; and all this because your mindset is that of a seller.  When you give up, you lose the fight.

To help you get into the seller’s mindset, make a list of all the reasons you want to move.  Write them in two columns:  one list for your motivations to move out, and the other for all the reasons you want to move to the place or home you have chosen.  Keep this list taped to the inside of a kitchen cupboard you use every day.  Read it often, and use it to motivate you to get out the vacuum cleaner one more time for a viewing; or polish the bathroom taps, or clean the front door.

Stay focused, stay motivated, and the buyer will come.  All because of your mindset.

Do you follow us on Facebook? Join us today for great daily posts.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

A gentleman called me recently, and asked me this very question: “How many photos of my house online is too many?”

“How many do you have?” I asked him.

“77” came the reply.

Yes, if you’re wondering, 77 photos is too many.  Around 57 too many, in fact!

There’s a great marketer’s saying that goes, “Sell the sizzle, not the sausage”, and that’s very relevant here.  What it means is, don’t try to show the buyer everything, all at once.  If you have 77 photographs of your home online, coupled with 1000 words of description, why would a buyer need to view your home?  They can decide whether or not your home is of interest to them, from the comfort of their armchair, based on your photography alone.

Keep a little back; tease your buyer and pique their interest.  Here’s a few tips on how to hook their attention, and encourage them to view your home:

  • Don’t post too many photographs: 12 – 20 images is plenty, you really don’t need any more.
  • Try to make a third of your photographs lifestyle images; in other words, stylish pictures of interesting features of your home, close-up. Perhaps a garden table dressed with a bottle of wine and some glasses, a candlelit dining table, or flowers on a hallway table.  These kind of images snag a buyer’s attention and give them the clues they need that your home may be what they are looking for.
  • Keep your copy brief and snappy: use bullet points for your main features, and short, interesting sentences for a brief description.
  • Don’t let your agent use a long description online, as your buyer may well have to scroll down several times before they even reach your brochure link.  Keep the copy to no more than a screen’s depth.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

 

The agent calls this summer, and a viewer will be there within the hour.  What can you do to ensure they see your house in the best possible light?  Here’s my ten top tips to make your house shine in a hurry!

1. Grab a washing basket, and go through each room removing any bits and pieces that don’t belong there: paperwork, laundry, dirty dishes, shoes – anything that’s cluttering up the space.  Pop the basket in your car, out of sight

2. Swap the towels in the bathroom for freshly laundered ones.  Even better is to have new white fluffy towels that you keep especially for viewings

3. Make up the master bed with laundered or new bedding.  Again, if you can keep some new bedding to throw on for viewings, it will always look at its best.  One tip is to put your usual duvet cover and pillow cases over the top of your special ones, and whip them off for viewings – ta da!

4. Open a window in each room to let some fresh air into the house

5. Fill the grate of your fire with church candles and light them for a cosy glow; this is perfect for the summertime when it’s too hot to have a fire lit

6. Unless it’s an extremely bright day, have your lamps lit upstairs, and a mixture of overhead and low level lights lit downstairs

7. Create the right atmosphere with low and relaxing music, to encourage your viewers to linger over their viewing

8. Make sure your home smells as good as it looks: spray beds with a tiny spray of perfume, pop a tumble drier sheet in the bottom of all your bins, and put a vanilla pod in the oven on a low heat for a subtle, homely scent.  If you don’t have one, try some drops of vanilla or lemon juice in a bowl of water and put that in the oven.

9. Raid your garden for some summer greenery and colour, and arrange in vases.

10. Finally – give yourself a mini-makeover!  Make sure your outfit is smart, your shoes are clean (never slippers!) and you are well-groomed and looking professional.  Your image should reflect that of your home – neat, well-kept and stylish

Keep these 10 quick staging tips taped on the inside of a kitchen cupboard, so you can implement them quickly, and make sure your family is well-trained so they can leap into action when required!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

 

When it comes to moving home, the stress doesn’t stop after you’ve found the right property for you. Packing and moving your belongings can prove to be chaotic and time consuming, but there are certain things you can do to make the process run smoothly. The experts at ABC Movers & Storers have put together some top tips to help you make the most of your moving day.

1. Make a List

Make a priority list of all the things you need to pack and in the order you should pack them. This will make it much easier when you start piling your possessions away. Tick off the items once you have packed them so you know exactly what has been packed already. You can also create a system including boxes containing items from i

Individual rooms, for particular uses and of a certain category. By grouping your possessions together like this they will be easier to organise when both packing and unpacking.

2. Start Early

It isn’t worth leaving all of your packing to the week before you move because you’re likely to either forget things or run out of time. Start with the things you only use now and then like books, tables, out of season clothes and ornaments. You can box these up in the weeks before your move so that in the last week you can concentrate on packing those things you use daily.

You’d be surprised at the amount of thin

gs you can live without for a month or so, and with the promise of making your moving day less stressful, it’s definitely worth planning ahead.

3. Label Boxes

This seems simple enough but people get it wrong so often. Label your boxes by room; if you need to colour code then do so. This will ensure that when you go to unpack you will know exactly what boxes should go in what room, allowing you to access your possessions when you need them.

Don’t just label the room either, write down some of the contents on the box so you don’t have to search all of your belongings to find what you’re looking for. When you’re labelling, make sure you write on the side of the box and not on the top. This will make it easier to see the contents when the boxes are all stacked.

4. Mark your Essentials Boxes

You may need a few boxes filled w

With items that you will need straight away – things like phone chargers, kitchen utensils and cleaning products. Marking these with a different colour duct tape will make them stand out straight away, making sure you’re not stranded when you get to your new home.

When filling your essentials box, take time to consider what items are going to go in there and what you will need as soon as you get to your new home. Writing down a list before you start to pack will make sure you don’t miss any vital items!

5. Don’t Fill the Boxes to the Top

Filling your boxes up to the top may m

Make it difficult for you to carry them around when transporting them. Whilst making the most of the space that you have is efficient, you will be making it more difficult for yourself to transfer your belonging to and from the removal lorry. If you put the heaviest items in smaller boxes not only will you be less tempted to keep packing extra bits and bobs, but you can take up less space without adding to the weight.

With these easy steps, you can be sure that you are fully prepared for the big day, making the move stress-free and easy. Make sure to plan ahead in order to avoid anything going wrong and try to remain as organised as possible. You will soon reap the rewards of spending time organising and labelling, and unpacking will be made even easier too!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.