Selling

The sweet smell of success

The sweet smell of success

Freshly brewing coffee? Baking bread? Do they really work? In my opinion, these are just a little bit too obvious – and as such, will come across as you trying too hard. However, it is true that the sense of smell does... Read more
The PUSH and PULL effect

The PUSH and PULL effect

Why are you selling your home? Are you leaving from a situation, or going to somewhere in particular, or both? Everyone’s motivation for selling is different, and whilst many of HomeTruths’ clients are downsizing, ... Read more

The Who’s Who of viewings

Who should show viewers round your house? Over the years, I’ve heard many arguments for and against the homeowner showing their home to potential buyers. There are agents who will always tell a vendor to conduct viewin... Read more

Raising the steps

There’s a story I once heard about a Spanish bank. Apparently their elderly customers were taking up a disproportionate amount of their staff’s time, yet their business was of little value to the bank. But how to gra... Read more

Clever Pricing

Property pricing is of paramount important these days.  I don’t mean the question of ‘value’ – but instead the art of setting the right price so that the portal searches are optimised.  For exam... Read more

Who is your agent actually working for?

When you first sign up with your estate agent, if they are doing a good job, you feel special.  After all, they really wanted to be instructed to sell your house, perhaps against stiff competition, and so they almost ce... Read more

Price on Application? Forget it.

“Price on application” is a tag applied to some properties on the market, the price of which, for one reason or another, the agent or owner wants to keep secret. The theory is that an interested buyer will make the e... Read more
What's the point of a viewing rep

What’s the Point of a Viewing Rep?

I once went to view a property on behalf of a client; a lovely little cottage in Cheshire.  When I arrived with a colleague, the front door was wide open and the viewing ‘rep’ was standing in the kitchen, reading th... Read more

Your Total Floor Area: What to Include

More and more these days, the total floor area of a property is included on the floorplan, which can be very useful to a buyer when they are trying to work out how much house they are getting for their money. At HomeTrut... Read more