What Venetian baristas can teach us about choosing the right estate agent

Feeling a little lost looking for the right estate agent? All you need is a trip to Venice and a good coffee!

Selling your home can be an emotional and tiring slog, perhaps even onerous at times. But it doesn’t have to be that way. There is such a thing as an enjoyable selling experience, and all you have to do is choose the right estate agent. Read our guide to sell your home and keep your sanity too!

Let’s take a break from house talk, and enjoy a walk through the streets of Venice; after a little sightseeing, you pause at an independent coffee house to enjoy the views of the square. You enjoy the Italian barista’s stories, and they introduce you to the coffee bean farmers sat opposite. They listen as you describe your ideal coffee, and ask about your favourite foods and wines.

The barista leaves you momentarily to enjoy the surroundings, before treating you to your own customised coffee blend. It’s brewed and roasted to your exact liking. The personalised dusting that lays on top is impressively artful, and their efforts are appreciated. They smile as you taste, because they know they’ve got it just right, and watching people enjoy their coffee brings them happiness too. Their experience means that they get every note just right, and the warm crema topping spoils your taste buds.

You make your way back to the airport, but before you board the plane, you fancy one last Italian coffee. There’s plenty of choice, but none particularly catch your eye. So Cafe Nero will do. The cafe offers convenient and cheap refreshments, and the noisy bustle inside is a nice nod to the popularity of the chain. The waitress smiles, and waits for you to place your order. The menu offers a reasonable yet generic selection, but with a growing queue behind, you quickly default to your usual latte.

Personalisation goes as far as a flavoured syrup, before a button is pressed and the end liquid passes through the machine. The ‘to-go-cup’ is promptly popped on the end counter, and in a sea of cardboard blue, you ask the waitress to point out which is yours. Efficient, polite service, but unforgettable all the same. And the coffee? It’s good. You peel off the plastic lid to see a templated bean dusting. It’s trying to be the independent barista, but it’s just not. You don’t finish the cup, but it’s served its purpose. You board the plane, and head back to the UK.

So, on your trip to Italy, you enjoyed two Italian coffees. Each quenched your thirst, but only one made an everlasting impression. And only one experience gave you a story that you’ll share with your friends.

Choosing the right estate agent is exactly the same. Some agents have perfected the art of convenience and speed. Their service is almost templated, and for homes that fall into a particular mould, it can work. Take new builds for example. Developments are plentiful and scattered throughout the UK, and the homes are marketed at the Joneses. Prices generally fall in the lower brackets, and there isn’t too much variant in house styles.

These homes are functional and affordable, but they aren’t unique; so selling these home with a templated marketing service makes sense. But when you see a home with true personality and character, the convenient ‘one-shoe-fits-all’ approach just doesn’t, well, fit. That’s because when a home really is unique, it needs unique marketing too.

If that means that your home calls for a bespoke brochure, or you need the helping hands of a home stylist, your estate agent should have a team of professionals to hand. When they sit down to pen a marketing strategy with you, it should feel unique. Because if every effort is made to approach buyers differently, and to show them all the wonderful features of your home, people will want to step inside to experience it themselves.

So, perhaps you don’t need that trip to Venice after all. Because you may just find a team that can give you a unique experience back home. Make sure you choose the team that will indulge you with an extra special coffee, though.

Happy selling!

Sam

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