When your home has been on the market for a while, it’s easy to become disheartened and disillusioned. “What’s wrong with our house?” you may ask yourself. At first, I’m sure that every viewer got the star treatment – you would changed the bedding, banish the dog and buy fresh flowers for each and every viewing, now it all seems like too much effort for what you’re sure will be another timewaster.
However, it’s not all about doing what you can to make your house look as appealing as possible, though obviously this is important; you also need the right mindset.
Think of something difficult you have tried to do: perhaps you’ve given up smoking, lost weight or passed an exam. Maybe you tried several times before you actually achieved your goal. If you look back on your previous attempts, why did they fail when achievement was clearly in your grasp?
It’s all to do with mindset; any dietician will tell you that you have to be in the right mindset to lose weight, otherwise you’ll keep failing. Those friends I know who have successfully given up smoking after many years of ‘trying’ tell me that eventually they just set their mind on their goal, and that made all the difference.
But when you’re selling your home, it’s not in your control whether your viewers actually offer or not, right? Wrong! Of course, you can’t force them to make an offer, but you can make sure that you are totally focused on your goal of selling.
When you are focused, you will call your agent more often, research the competition, keep your home looking beautiful, make suggestions to improve your marketing campaign; and all this because your mindset is that of a seller. When you give up, you lose the fight.
To help you get into the seller’s mindset, make a list of all the reasons you want to move. Write them in two columns: one list for your motivations to move out, and the other for all the reasons you want to move to the place or home you have chosen. Keep this list taped to the inside of a kitchen cupboard you use every day. Read it often, and use it to motivate you to get out the vacuum cleaner one more time for a viewing; or polish the bathroom taps, or clean the front door.
Stay focused, stay motivated, and the buyer will come. All because of your mindset.
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If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.