Property marketing

What’s your headline?

Is your house for sale?  Log on to Rightmove and enter your area in the seach box.  When your property appears in the list, what does your summary say?  Is it a wordy description full of agent-speak, or a snappy atten... Read more

Know your buyer

Who will buy your house? Most sellers, when asked this question, will respond with something to the effect that their house holds mass appeal. I think this point of view could cost you an early sale. Have you heard the s... Read more

AIDA!

If you’ve never heard of this winning little acronym, it stands for… Attention – Interest – Desire – Action … it’s a sales formula used by salespeople to sell everything from double g... Read more

Brochures, details and particulars

Way back in the olden days, estate agents would offer a double-sided A4 sheet of typed information to market a property, complete with two or three stuck-on photographs measuring 3.5” x 5”.  These were referred to a... Read more
3 things to do today

3 things to do today to get your home sold

No viewings for a few weeks?  Plenty of viewings but no one wants to buy? Try these three simple steps and see what happens! 1. Call your agent! Make sure you’re on his mind so that if a potential buyer calls the offi... Read more
Pillows Headlines that grab

Headlines that grab

Headlines are meant to command your attention.  Think of the front page of our daily newspapers, the News at Ten summary before the Big Ben bongs and the way our gaze is snagged by the headlines on the front cover of gl... Read more

How many photos is too many?

A gentleman called me recently, and asked me this very question: “How many photos of my house online is too many?” “How many do you have?” I asked him. “77” came the reply. Yes, if you’re wondering, 77 phot... Read more

Let Buyers See Your Front Door

When a potential buyer sees a photograph of your house, they will have an emotional reaction to it, to some degree.  The reaction may be positive or negative; it may be indifference, which will probably cause them to di... Read more
Chair and pillow Clever pricing

Clever Pricing

Property pricing is of paramount important these days.  I don’t mean the question of ‘value’ – but instead the art of setting the right price so that the portal searches are optimised.  For example: you have a ... Read more