Tag Archives: professional photographer

A bookshelf and wooden table with classic fountain pens and a writing pad in a study room.

If you’re selling your home, photography is possibly the most significant marketing tool at your disposal. The increasing popularity of smart phones such as Android and the Apple iPhone, mean that most people are equipped with their own personal camera. Will these do the trick? In short, no. Despite increased performance and popularity, personal cameras won’t hit the mark when it comes to photographing your home. This is a job for the professionals. If you want potential buyers to utter a wow beneath their breath and immediately make an appointment, bring in someone who loves photography as much as you love the idea of selling your home quickly.

Our guidelines for achieving the best pictures of your home:

Light it up – A shadowy cheerless picture of any room – despite its size or potential – will turn off any buyer from even making a viewing. It lacks attention or detail, and doesn’t give off any homely feel. Lighting is crucial when making somewhere look inviting; it evokes a lived in feel, a look of warmth and can change the atmosphere of a room in seconds.

Time of day – Nothing can beat a romantic sunset, and they are ideal as a backdrop for your home too. A picture-perfect time of day to make a home look inviting, warm and family orientated, an evening will enable your photographer to get a shot that will have budding buyers flocking to your door. Taking a shot in the middle of the day with a greying sky in the background, will leave your house looking as dreary as dishwater. Make it stand out, and choose your timing right.

Don’t deceive buyers; ban wide angled shots – Before buyers have even set foot in your home, through your images they have begun to visualise putting their own prospective mark on your property; where furniture would go, what room would be the office, and so on. Consequently, they need to have a good grasp of size. If wide angled shots are utilised, they can give the impression that a room is much bigger than it actually is. If your buyers turn up and realise their dream study won’t fit in more than a chair and a lampshade, they likely won’t be signing any forms.

Clutter? What clutter? – A big mistake of the amateur photographer, is taking a photo of a room as it is without any consideration of what is in the room. You still might not have sifted through the papers from the weekend, but do they really need to be in the shot? The washing pile too; do buyers want to think about housework when envisioning their new perfect home? A room needs to be as clutter free as possible. If this means shifting a bit of furniture around, and spending a few hours moving piles of junk to a few boxes that won’t be in shot, it will be worth it.

Choose your rooms – Everyone knows the rooms that every house comes with as standard, but if you only have a limited number of photographs to use, choose the rooms that really make the house shine. The kitchen and a living area will be images people will be very keen to see, and when choosing additional ones, pick your other favourites, whether it is a large pantry, a conservatory with views of the countryside, or a bedroom with en-suite.

By getting a professional in to take beautiful pictures of your home, you will be painting the kind of lifestyle that interested buyers are looking for. By just forking out a little additional money for some remarkable shots, your home could sell within weeks, and not sit on the market long term next to some unimaginative pictures that no one will look twice at. Allow your buyers to love your home as much as you have done!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

An overview of a house with glass walls in a greeny location.

A lady called me today, to ask for my advice in selling her beautiful 17th century home near Chelmsford. The first place I looked for clues as to why she wasn’t getting viewings, was her Rightmove advert. Her description wasn’t great, and the brochure wouldn’t load, but the real problem was her photographs. Now bear in mind that this property is currently on the market for £1.4 million, she told me that the branch manager had taken the photos “with a little camera that looked cheap” the lady told me. Now, given that his commission was going to be in the region of £20,000, why wouldn’t he have asked a professional photographer to do the job properly? For a measly £300 or so, he would have avoided having the shadow of the photographer in every shot (yes, really), the odd angles, and the grey, grainy look to every interior shot.

Here’s a quick checklist to make sure your photos actually do their job – and that is to persuade a viewer to view your home:

  • How many? If your house is 2000 square feet or more, you need at least 12 – 15 images online to do your home justice
  • Atmosphere – Make sure your lights are all lit, particularly lamps to add warmth and a welcoming glow
  • Lifestyle – are there little touches in your photos? A bottle of wine, a tray laid for afternoon tea, a real fire
  • Front door – make sure at least one of your shots includes your front door, to let your buyers really connect with your house
  • Seasonal – your outside shots shouldn’t be more than a couple of months out of date. No daffodils in October, or wisteria in February!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

A flower vase with candles on top of a table and a fireplace behind it

Trying to launch your home to the market during winter can be tricky. Buyers have Christmas on their minds, and keeping your home looking its best during this time is a challenge.

One of the first hurdles you’ll encounter for a winter launch is the photography. No one’s garden looks at its best at this time of year, and trying to make sure it looks attractive to buyers through photography is definitely difficult. Here are my top tips to make sure your winter photography looks good enough to attract viewings:

  • Use a professional – your agent may try to reassure you that he can take your photographs himself and save you some money, but it’s a false economy. Photographing properties is a specialist skill, and in the wintertime, even more so. Grey skies, bare branches, lack of light – these are all challenges for a professional photographer, never mind an eager amateur. From only around £300, you can make sure that your house and garden look pretty and appealing, so it’s well worth the investment.
  • Your outdoor images need to show as much greenery as possible – bare trees and bushes are not going to look great. Evergreen foliage is best, or your lawn, if it is still green.
  • Avoid photographing your garden in the snow, frost or rain. Low sunlight can look gorgeous, but it’s best left to the professionals to capture.
  • Don’t include any seasonal flowers in your images (unless you want to repeat the exercise in three months!). Snowdrops, daffodils and crocuses will all pinpoint how long you’ve been on the market within a few weeks, and may give your buyer a bad impression if your house is still on the market in the summer.
  • Inside, keep it looking as cosy as possible. Have all your lamps lit, and the fire too, if you have one.
  • Don’t ever have Christmas decorations in your property photographs – it will be distracting not to mention easily dateable!

Stick to these simple rules and your images will be good enough to tempt buyers to brave the rain and view!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.