Tag Archives: winter

HT POST 11-2

This is a question we get asked all the time at HomeTruths. The answer is, it depends on your home! Some types of buyers will only view homes in the summer time; others search regardless of the time of year. Here’s my exclusive guide to the buying calendar:

Young couples and singles: first time buyers often begin their first home search very early in the year. Perhaps they have spent one Christmas too many at home with their relatives, and realised it’s time to move out! Their search often starts in earnest in January and February, and in fact their purchases at the lower end of the market – apartments and terraced homes – then supports the second and third time buyer market – semi-detached and detached homes. This then in turn supports the larger properties, and so the cycle goes on. One thing to remember about young couples and singles, is that they tend to look at lots of different properties, and as they are not in a hurry, their search can go on for months, and even years! So be patient with them, and let them take their time to make up their minds.

Families: family buyers tend to buy at three distinct times of year: autumn, spring and early summer. Recognise the significance of these times? They are term times! Buyers with children don’t usually like to house hunt during the holidays. Firstly, because they have better things to do, perhaps going on holiday, and secondly, it’s a whole lot more stressful viewing a home when you have a bored and whiny child to contend with! Mums and Dads tend to wait until the children are in school, so they can view the house in peace. In addition, summer time is a time for playing outside and enjoying the garden, so ‘upsizers’ won’t feel as squeezed for space in the warmer months, and consequently their move may not feel as urgent. House hunters looking in September and October are usually fewer in number, but tend to be keener to make an early decision, so they can move in and start enjoying the house for Christmas.

Downsizers: Older couples and singles usually prefer to look at homes over the warmer months, so bungalows and retirement homes will often languish on the market over the winter months. Older people don’t want to venture out looking at homes in the rain and snow, and nor do they want to move house in the winter time. For them, summer is the ideal time to sell, and to buy, and this type of buyer tends to look at fewer properties, and make their minds up more quickly. It’s not uncommon for an older buyer to buy the first home they view, whereas a younger buyer will often view 20 or more homes before they put in an offer.

Know your buyer, and plan your house sale accordingly. Keep smaller homes on the market for longer, but take your bungalow off the market for the winter months. The less time your home is on the market, the closer to your asking price you are statistically likely to get, so plan your marketing periods carefully.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

HT POST 11-2

What to read next10 Top Tips for Winter Selling 

What to do next: Sign up to my Selling Secrets https://www.home-truths.co.uk/selling-secrets

10 Top Tips for Winter selling

10 Top Tips for Winter selling

Selling a house in the wintertime is never easy.  Your garden is looking far from its best, dogs and children are wont to bring in mud and leaves, and everything looks so grey.   I’ve put together a list of 10 Top Tips to help you market your home more successfully during a typical soggy English winter:

1. Have a strict rule with boots and shoes – off at the front door then away out of sight.

2. Have your carpets cleaned if necessary to make sure they are looking their best.

3. Keep muddy wet dogs out of the house – in the car or with a neighbour. A non-doggy lover will be very sensitive to any aromas of wet dog.

4. Have your outside hard areas professionally cleaned.  Getting rid of leaves and debris, and power-washing any grubby areas will really help your garden look well cared for.

5. Put away your garden furniture if it is plastic or wood; if it’s metal, you can leave it out so long as it doesn’t look too forlorn.  Make sure tables and chairs are arranged nicely, and store your parasol away for next year.

6. Place lots of bird feeders around your garden at strategic areas, outside windows.  Your viewers will be enchanted to see all the wild birds feeding on them.

7. Keep your home warm and cosy at all times, ready for a viewing.  If you have a real fire, keep it laid ready for lighting, and have all your side lamps lit throughout the house.  Don’t shut your curtains until at least 8pm, to give any drive-by viewers the chance to see how welcoming your home looks from outside.

8. Stop all viewings over Christmas; your home never looks its best covered in Christmas decorations with your living room dominated by the tree.  At the very least, it will give you a break whilst you’ve got so much to do.

9. Offer viewers a hot drink and a comforting treat, like a piece of homemade gingerbread.

10. If possible, dress beds with darker coloured bedding sets, and drape with blankets and quilts for a super cosy look.

Follow these ten tips and you could be moved by the time the snowdrops appear!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch

What to read next: How many negotiators does it take to sell your house?

What to do next:  Sign up to my Selling Secrets https://www.home-truths.co.uk/selling-secrets

Trying to launch your home to the market during winter can be tricky.  Buyers have Christmas on their minds, and keeping your home looking its best during this time is a challenge.

One of the first hurdles you’ll encounter for a winter launch is the photography.  No one’s garden looks at its best at this time of year, and trying to make sure it looks attractive to buyers through photography is definitely difficult.  Here are my top tips to make sure your winter photography looks good enough to attract viewings:

  • Use a professional – your agent may try to reassure you that he can take your photographs himself and save you some money, but it’s a false economy.  Photographing properties is a specialist skill, and in the wintertime, even more so.  Grey skies, bare branches, lack of light – these are all challenges for a professional photographer, never mind an eager amateur.  From only around £300, you can make sure that your house and garden look pretty and appealing, so it’s well worth the investment.
  • Your outdoor images need to show as much greenery as possible – bare trees and bushes are not going to look great.  Evergreen foliage is best, or your lawn, if it is still green.
  • Avoid photographing your garden in the snow, frost or rain.  Low sunlight can look gorgeous, but it’s best left to the professionals to capture.
  • Don’t include any seasonal flowers in your images (unless you want to repeat the exercise in three months!).  Snowdrops, daffodils and crocuses will all pinpoint how long you’ve been on the market within a few weeks, and may give your buyer a bad impression if your house is still on the market in the summer.
  • Inside, keep it looking as cosy as possible. Have all your lamps lit, and the fire too, if you have one.
  • Don’t ever have Christmas decorations in your property photographs – it will be distracting not to mention easily dateable!

Stick to these simple rules and your images will be good enough to tempt buyers to brave the rain and view!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.