Tag Archives: front shot

When a potential buyer sees a photograph of your house, they will have an emotional reaction to it, to some degree.  The reaction may be positive or negative; it may be indifference, which will probably cause them to dismiss your house as a possible next home for them.

Clearly, the main image is crucial as your best chance to generate a positive emotional reaction, and one way of doing this is to make sure that your front door can be seen in the main shot.  Let me show you what I mean.

Take this lovely property for a start; it has some great period features – that decorative brickwork for example – and it clearly has an elegant and perfectly fitting front door, if you crane your neck to see it, that is.  What a pity that buyers can’t see it in any of the photos online.

And this old school house, with its pretty windows and attractive roofline, would look so much more inviting if you could see the front door.  If nothing else, I’m curious as to what it would look like.

This Lakeland stone property has been photographed at an angle that shows the front door, giving balance to the image and the best chance of creating a positive emotional response in a buyer.  I would be intrigued by the fact that the door itself appears contemporary in style, tempting me to seek out the rest of the images, to see what it’s like inside.

What a pretty conversion; imagine if the photographer had taken the shot straight on to the garage; the cute porch wouldn’t be visible.  This way, a buyer can see the character of the outside that could give a clue about what lies inside.

So if your house is on the market, check out your online advert to see if your front door is visible; if not, consider asking your agent to change your front shot so that it is and give your buyers the chance to make that emotional connection with your house right from the start.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch

A lady called me today, to ask for my advice in selling her beautiful 17th century home near Chelmsford. The first place I looked for clues as to why she wasn’t getting viewings, was her Rightmove advert. Her description wasn’t great, and the brochure wouldn’t load, but the real problem was her photographs. Now bear in mind that this property is currently on the market for £1.4 million, she told me that the branch manager had taken the photos “with a little camera that looked cheap” the lady told me. Now, given that his commission was going to be in the region of £20,000, why wouldn’t he have asked a professional photographer to do the job properly? For a measly £300 or so, he would have avoided having the shadow of the photographer in every shot (yes, really), the odd angles, and the grey, grainy look to every interior shot.

Here’s a quick checklist to make sure your photos actually do their job – and that is to persuade a viewer to view your home:

  • How many? If your house is 2000 square feet or more, you need at least 12 – 15 images online to do your home justice
  • Atmosphere – Make sure your lights are all lit, particularly lamps to add warmth and a welcoming glow
  • Lifestyle – are there little touches in your photos? A bottle of wine, a tray laid for afternoon tea, a real fire
  • Front door – make sure at least one of your shots includes your front door, to let your buyers really connect with your house
  • Seasonal – your outside shots shouldn’t be more than a couple of months out of date. No daffodils in October, or wisteria in February!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: The Six Secrets of Fabulous Property Photography

What to do next: Sign up to my Selling Secrets https://www.home-truths.co.uk/selling-secrets

When a potential buyer sees a photograph of your house, they will have an emotional reaction to it, to some degree.  The reaction may be positive or negative; it may be indifference, which will probably cause them to dismiss your house as a possible next home for them.

Clearly, the main image is crucial as your best chance to generate a positive emotional reaction, and one way of doing this is to make sure that your front door can be seen in the main shot.  Let me show you what I mean.

Take this lovely property for a start; it has some great period features – that decorative brickwork for example – and it clearly has an elegant and perfectly fitting front door, if you crane your neck to see it, that is.  What a pity that buyers can’t see it in any of the photos online.

And this old school house, with its pretty windows and attractive roofline, would look so much more inviting if you could see the front door.  If nothing else, I’m curious as to what it would look like.

This Lakeland stone property has been photographed at an angle that shows the front door, giving balance to the image and the best chance of creating a positive emotional response in a buyer.  I would be intrigued by the fact that the door itself appears contemporary in style, tempting me to seek out the rest of the images, to see what it’s like inside.

What a pretty conversion; imagine if the photographer had taken the shot straight on to the garage; the cute porch wouldn’t be visible.  This way, a buyer can see the character of the outside that could give a clue about what lies inside.

So if your house is on the market, check out your online advert to see if your front door is visible; if not, consider asking your agent to change your front shot so that it is and give your buyers the chance to make that emotional connection with your house right from the start.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to read next: Time to Sell?

What to do next:  Sign up to my Selling Secrets https://www.home-truths.co.uk/selling-secrets