Tag Archives: communication

living room with sofa set When should i start worrying about my house sale

It’s a good question. Do you start worrying after a few weeks of marketing without an offer on your house? Or should you be patient and stick with your agent and price for six months or more?

At HomeTruths, we see so many sellers who have been on the market for over a year; our record so far is a couple who had been trying to sell consistently for six years!  It’s true that the longer your property is on the market, the less desirable it is to a buyer, and the less confidence your agent will have that he can achieve any figure close to your asking price.  It’s therefore really important that your strategy in the first 6-8 weeks is as well thought out, planned and confident.

Here are my 5 golden rules for making sure you don’t get to worrying stage:

  1. Choose the right agent based on marketing skills, enthusiasm and a high fee – he’ll earn it;
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  2. Once you’ve decided on your asking price, stick to it.  So long as it’s well-researched and realistic, of course. Make sure it’s a nice round figure, and don’t drop it – be confident;
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  3. Have the best photography and brochure you possibly can.  Be pedantic, beg and bully until you get the best.  Your house MUST stand out in a pile of also-rans;
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  4. Commission a home stager to give your house a once-over. Even if you and your friends think it’s immaculate, you need independent, professional advice at this crucial time.
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  5. Communication, communication, communication! Call your agent every week.  Obtain written feedback from viewings, ask for your Rightmove Property Performance report each week and monitor the activity generated.

Follow my 5 golden rules, and you should sell within 8 – 12 weeks.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

living room with sofa set When should i start worrying about my house sale

What to read next: Your Rightmove Property Performance Report

What to do next: Sign up to my Selling Secrets https://www.home-truths.co.uk/selling-secrets

Your house is finally on the market: it’s looking wonderful, your photography looks great, your brochure enticing; time to sit back and wait for an offer, right?

Wrong!

When it comes to selling your home, patience is not the virtue it’s cracked up to be, and the most successful sales are always the early ones.  It’s vital to spend some time each week to ensure you’re doing all you can to keep interest in your property as high as possible.  Here’s my 20 minute weekly workout for home sellers:

Call your agent – make sure you speak to them every week, without fail.  It’s so important to keep your house in their minds, and keep the relationship as warm as possible.  You should know all the staff on first name terms, and even if you just call to ask how the market is doing, your house will be the first one they mention to their next enquirer.  5 minutes

Check your sale board – is it straight?  Is it clean?  A grubby, damaged board sends all the wrong signals so make sure it looks as if it was only just put up. 2 minutes

Monitor your Rightmove Property Performance Report – make sure your agent knows to send it to you every week, and watch the trends.  If interest starts to dip, ask your agent to swap the leading image, and try a new headline.  Test and assess the results on a regular basis to make sure your property is getting the attention it deserves. (Find our more about your Performance Report here) 5 minutes

Check out your competition – spend some time on Rightmove and the other property portals each week, so you can see what’s just come to the market, what properties have gone under offer, and how they compare with yours. 4 minutes

Clean your front door – and make sure any plants at the front of your house are looking their best. Take away dead leaves, wipe down pots and check your doorbell works.   2 minutes

Check for any light bulbs that might have gone around your home; extractor fan lights and underlighting in kitchens are the usual culprits. 2 minutes

Spend just 20 minutes on your house sale each week and it’ll most likely be 20 minutes more than your competitors are spending.  It’s all about standing out, in all the positive ways you can stand out.  Snag your buyer’s attention long enough to pique their interest, create a desire and with a little bit of luck, they will take the right action – to buy your house!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch

What to read next: “What’s that smell?!” What prevents your home from selling?

What to do next: Sign up to my Selling Secrets https://www.home-truths.co.uk/selling-secrets