Tag Archives: communication

laptop at the top of the side table When did you last speak to your estate agent?

It’s difficult for both you and your agent when the market is slow; they don’t have anything to tell you, so not only will they stop calling, they may even start avoiding your calls too.  Meanwhile, you’re left feeling frustrated and powerless, wondering what on earth you can do when no one wants to view your home.

Communication between you and your agent at this tricky time becomes all the more important.  Without communication, there can be no trust, and without trust, there is no worthwhile relationship.   But when you’re in a locked loop of your agent not calling because there’s no interest, yet you need to know what you can do to improve the situation, it’s easy to become despondent.

Here are my top five communication tips when you’re trying to sell your home, to ensure the relationship doesn’t degenerate irretrievably:

1. Pre-empt any issues by agreeing a communication schedule before you launch your home to the market.  This is over and above any calls to arrange viewings, or to give feedback afterwards; this plan outlines your expectations and so your agent has some chance of meeting them.  For example, you could ask for a fortnightly call on a Friday, regardless of whether there had been any viewings in between.  In this call you could ask them about market conditions and trends, recent sales, viewings on other comparable properties, and updates on any of your recent viewers.  With a plan agreed in advance, there are clear expectations and if these are not met, you can refer your agent back to their original agreement.

2. Keep your communication positive – if your agent feels that they are being told off, or held to account, for a lack of interest in your property, they will be increasingly reluctant to pick up the phone to you.  If however, your tone is encouraging, friendly and supportive, they will look forward to speaking to you, and they will be only too happy to have a chat to you, even if there is nothing concrete to report.

3. If you’re in town, near your agent’s office, pop in.  Take them cakes, or flowers out of your garden for the office.  If they offer to make you a cup of tea, even better.  Take the time to really get to know the staff in the office, and you and your house will be at the forefront of their mind when they next receive a suitable enquiry.  Agents are just like me and you; they have favourite clients, so make sure you’re one of them.

4. Ask for advice: lots of vendors do this, but then they either don’t listen to any suggestions, or else they argue with it.  If you genuinely listen and show that you value any input that might improve the level of interest in your property, you will find your agent much more confident about discussing the issues with you.

5. Share your plans with them: if your agent knows how important your move is, perhaps to be closer to a special relative, to give yourself more financial security, or to realise your long-held dream of living in the country, they will be able to genuinely identify with your aspirations.  By taking them into your confidence, you are showing that you trust them, and the resulting enhanced relationship will allow them to do the best possible job of selling your home for you.

Selling a premium property in this market is not easy, believe me.  There is very little confidence out there, and anything you can do to help your agent will in the long run, only benefit you even more.  So be nice, be friendly, and be kind.  They are all big softies really!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

laptop at the top of the side table When did you last speak to your estate agent?

What to read next: Would you DATE your estate agent?

What to do next: Sign up to my Selling Secrets https://www.home-truths.co.uk/selling-secrets

living room with sofa set When should i start worrying about my house sale

It’s a good question. Do you start worrying after a few weeks of marketing without an offer on your house? Or should you be patient and stick with your agent and price for six months or more?

At HomeTruths, we see so many sellers who have been on the market for over a year; our record so far is a couple who had been trying to sell consistently for six years!  It’s true that the longer your property is on the market, the less desirable it is to a buyer, and the less confidence your agent will have that he can achieve any figure close to your asking price.  It’s therefore really important that your strategy in the first 6-8 weeks is as well thought out, planned and confident.

Here are my 5 golden rules for making sure you don’t get to worrying stage:

  1. Choose the right agent based on marketing skills, enthusiasm and a high fee – he’ll earn it;
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  2. Once you’ve decided on your asking price, stick to it.  So long as it’s well-researched and realistic, of course. Make sure it’s a nice round figure, and don’t drop it – be confident;
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  3. Have the best photography and brochure you possibly can.  Be pedantic, beg and bully until you get the best.  Your house MUST stand out in a pile of also-rans;
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  4. Commission a home stager to give your house a once-over. Even if you and your friends think it’s immaculate, you need independent, professional advice at this crucial time.
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  5. Communication, communication, communication! Call your agent every week.  Obtain written feedback from viewings, ask for your Rightmove Property Performance report each week and monitor the activity generated.

Follow my 5 golden rules, and you should sell within 8 – 12 weeks.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

living room with sofa set When should i start worrying about my house sale

What to read next: Your Rightmove Property Performance Report

What to do next: Sign up to my Selling Secrets https://www.home-truths.co.uk/selling-secrets

Couch Selling your house

Your house is finally on the market: it’s looking wonderful, your photography looks great, your brochure enticing; time to sit back and wait for an offer, right?

Wrong!

When it comes to selling your home, patience is not the virtue it’s cracked up to be, and the most successful sales are always the early ones.  It’s vital to spend some time each week to ensure you’re doing all you can to keep interest in your property as high as possible.  Here’s my 20 minute weekly workout for home sellers:

Call your agent – make sure you speak to them every week, without fail.  It’s so important to keep your house in their minds, and keep the relationship as warm as possible.  You should know all the staff on first name terms, and even if you just call to ask how the market is doing, your house will be the first one they mention to their next enquirer.  5 minutes

Check your sale board – is it straight?  Is it clean?  A grubby, damaged board sends all the wrong signals so make sure it looks as if it was only just put up. 2 minutes

Monitor your Rightmove Property Performance Report – make sure your agent knows to send it to you every week, and watch the trends.  If interest starts to dip, ask your agent to swap the leading image, and try a new headline.  Test and assess the results on a regular basis to make sure your property is getting the attention it deserves. (Find our more about your Performance Report here)  5 minutes

Check out your competition – spend some time on Rightmove and the other property portals each week, so you can see what’s just come to the market, what properties have gone under offer, and how they compare with yours. 4 minutes

Clean your front door – and make sure any plants at the front of your house are looking their best. Take away dead leaves, wipe down pots and check your doorbell works.   2 minutes

Check for any light bulbs that might have gone around your home; extractor fan lights and underlighting in kitchens are the usual culprits. 2 minutes

Spend just 20 minutes on your house sale each week and it’ll most likely be 20 minutes more than your competitors are spending.  It’s all about standing out, in all the positive ways you can stand out.  Snag your buyer’s attention long enough to pique their interest, create a desire and with a little bit of luck, they will take the right action – to buy your house!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch

What to read next: “What’s that smell?!” What prevents your home from selling?

What to do next: Sign up to my Selling Secrets https://www.home-truths.co.uk/selling-secrets