Brochures, details and particulars

Way back in the olden days, estate agents would offer a double-sided A4 sheet of typed information to market a property, complete with two or three stuck-on photographs measuring 3.5” x 5”. These were referred to as ‘particulars’ or sometimes ‘details’.

But that was then, and this is now. If your agent is doing a good marketing job, you should have had created for you a beautiful brochure of anything from 4 – 12 pages long, laminated or extra thick card, packed with professional and beautiful images, skilfully drawn floorplans and text full of emotion that really brings your home to life.

This is not a set of ‘particulars’. On the contrary – it is a brochure. Synonymous in quality and content with the best hotel brochures, and those of travel companies, luxury gyms, status watches and top marquee cars. After all, your house is worth many times more than any of those purchases.

A brochure sells quality, lifestyle; it is something to aspire to, to show your friends and family, to stroke (ok, I admit it) and to keep looking at.

Unique homes need unique brochures.

Brochures are generally gathered over the week to browse through at the weekend, in what one estate agent I know calls the ‘Saturday morning shuffle’. This is a brutal sorting into ‘yes’ and ‘no’ piles – which one would yours land in?

If you are now looking at your ‘brochure’ wondering if it would meet the HomeTruths’ grade, give me a call, and I’ll tell you. Though if you are unsure, chances are it’s probably destined for a ‘no’ pile…..

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

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