Property pricing is of paramount important these days. I don’t mean the question of ‘value’ – but instead the art of setting the right price so that the portal searches are optimised. For example: you have a house to sell worth approximately £1 million. The agent suggests an asking price of £999,999. “It’s a psychological price point” they tell you. I don’t agree. At all. I say – market at £1,000,000, and here’s why:
- £999,999 is a cheap ploy – an ‘Asda’ price. Your buyers aren’t daft, so don’t treat them as if they are! Give them some respect and a ‘Harrods’ price. Make it £1 million straight;
- £1 million is actually an aspirational price point – your buyers WANT to spend one million pounds on a house, and tell their friends and family that they have done;
- £1 million is a very confident price – it says “my house is worth a million pounds” £999,999 is apologetic, humble: it says “make me an offer”;
- £1 million gets your property shown in more searches. At £999,999 on Rightmove, your property will only appear in searches up to £1 million. At £1,000,000 straight, it appears not only in searches up to £1 million, but also those over: potentially doubling traffic to your property advert.
After all, as my Dad would have said, “Look after the pennies, and the pounds will take care of themselves”.
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What to read next: Dropping your asking price isn’t the answer!
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