Tag Archives: Rightmove Property Performance Report

Your house is finally on the market: it’s looking wonderful, your photography looks great, your brochure enticing; time to sit back and wait for an offer, right?


When it comes to selling your home, patience is not the virtue it’s cracked up to be, and the most successful sales are always the early ones.  It’s vital to spend some time each week to ensure you’re doing all you can to keep interest in your property as high as possible.  Here’s my 20 minute weekly workout for home sellers:

Call your agent – make sure you speak to them every week, without fail.  It’s so important to keep your house in their minds, and keep the relationship as warm as possible.  You should know all the staff on first name terms, and even if you just call to ask how the market is doing, your house will be the first one they mention to their next enquirer.  5 minutes

Check your sale board – is it straight?  Is it clean?  A grubby, damaged board sends all the wrong signals so make sure it looks as if it was only just put up. 2 minutes

Monitor your Rightmove Property Performance Report – make sure your agent knows to send it to you every week, and watch the trends.  If interest starts to dip, ask your agent to swap the leading image, and try a new headline.  Test and assess the results on a regular basis to make sure your property is getting the attention it deserves. (Find our more about your Performance Report here) 5 minutes

Check out your competition – spend some time on Rightmove and the other property portals each week, so you can see what’s just come to the market, what properties have gone under offer, and how they compare with yours. 4 minutes

Clean your front door – and make sure any plants at the front of your house are looking their best. Take away dead leaves, wipe down pots and check your doorbell works.   2 minutes

Check for any light bulbs that might have gone around your home; extractor fan lights and underlighting in kitchens are the usual culprits. 2 minutes

Spend just 20 minutes on your house sale each week and it’ll most likely be 20 minutes more than your competitors are spending.  It’s all about standing out, in all the positive ways you can stand out.  Snag your buyer’s attention long enough to pique their interest, create a desire and with a little bit of luck, they will take the right action – to buy your house!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Living room home staging Your Rightmove Property Performance Report

Living room home staging Your Rightmove Property Performance Report

Hands up who knows what this is?

Well done those of you who do; give yourselves a pat on the back.  Those of you who think it sounds like an investor report, you may want to read on.  Particularly if you’re trying to sell your house, and you’ve never been shown one.

The Rightmove Property Performance Report is available to all those estate agents who use Rightmove.co.uk to advertise their properties.  What  this report can show is:

  • How well your property is ‘performing’ in terms of the number of times it appears in a buyer’s search on Rightmove.co.uk
  • How that compares with the performance of that agent’s other properties
  • Available to display the last week, fortnight or four weeks

In addition, the report displays your ‘click-through rate’.   This represents the percentage of viewers who click on your property advert to look at further details.  The national average  click-through rate is currently around 6%, which you can take as a bench mark, against which you can measure your property, and indeed your agent.

Statistically, there is a direct correlation between the click-through rate of a property, and the viewings generated on it.  So it is of paramount importance that activity remains as high as possible.

So what can you do if your property is performing below par?  Well, the first place to start is with your agent: share your thoughts and concerns with them, and ask them for their advice.  They could suggest changing the front photograph, re-writing the introduction on the front page, or even give your property advert a rest for a week or two.  After each change, ask your agent to produce a new report and analyse it to assess the impact it makes. In addition, ask your agent to compare your property with the ones that are performing best with the branch, and see if you can replicate any features of their advert.

Tricks that I’ve used to improve the Click-through Rate include:

  • Keeping the front page introduction to one snappy headline;
  • Changing the main photograph for one which doesn’t show the property at all, but instead just the front door, or name plate.
  • Including some unusual information in the front page introduction, eg ‘The only property in Surrey with a well in the downstairs toilet’ (probably best you make your statement truthful)
  • A question is always eye-catching: eg “wouldn’t you love to watch the sun go down sitting on this balcony?”

So, if you haven’t seen a Rightmove Property Performance Report before, call your agent right away and ask for one; if he’s in the dark, ask him to call me and I’ll explain.  Then you might want to think about finding a new agent.  After all, this is the digital age, and informed sellers will always have the edge.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.