Selling

Corner House-2252

Copy that crackles with emotion

When an estate agent describes a house he’s selling, in a brochure or online, you’ll see he uses words that are found almost nowhere else in the English language: “benefiting from”, “dual aspect lounge” or ... Read more
Front Door Ht

Let Buyers See Your Front Door

When a potential buyer sees a photograph of your house, they will have an emotional reaction to it, to some degree.  The reaction may be positive or negative; it may be indifference, which will probably cause them to di... Read more
Why rejection is like a gold dust

Why rejection is like gold dust

Sellers often come to me desperate and despondent, having had viewer after viewer reject their home.  “So what was their feedback?” I ask them. “Not suitable they answer.” Not suitable? Why? What didn’t they l... Read more
Where is your fold HT

Where’s Your Fold?

No, I’m not being personal, I’m talking about your online property advert! Take a moment to find your house on Rightmove or one of the other property portals, and tell me what can see, without scrolling down the pag... Read more
Raising your steps

Raising the steps

There’s a story I once heard about a Spanish bank. Apparently their elderly customers were taking up a disproportionate amount of their staff’s time, yet their business was of little value to the bank. But how to gra... Read more
House with light using light to make your house shine

Using Light to Make Your House Shine

“It’s all in the lighting”, as house doctor Ann Maurice says. The lighting you choose can make or break a colour scheme or a design idea, and lift the ordinary into the extraordinary. Natural light In a climate whe... Read more
5 things HT

Five Reasons You Haven’t Sold Your Home Yet

When you first put your property on the market, you were probably full of anticipation and hope that you would get lots of viewings and even an early offer.  But now it’s a few weeks or even months down the line, and ... Read more
Price on App Forget it

Price on Application? Forget it.

“Price on application” is a tag applied to some properties on the market, the price of which, for one reason or another, the agent or owner wants to keep secret. The theory is that an interested buyer will make the e... Read more
7 must-buy

7 must-buy home staging accessories

So you’ve chosen your estate agent, decided upon an asking price, and planned your launch date.  Your home is looking wonderful: carpets cleaned, and the whole house spring-cleaned.  All that remains is some finishin... Read more
Mindset

How to get into your buyer’s mindset

Proceedable buyers generally have mixed emotions about their impending purchase right now. On the one hand, they may be feeling a little invincible, being one of the highly sought-after minority that currently make up le... Read more