Tag Archives: wimbledon

It’s Friday and the last in my mini-series of learning from Andy Murray to help you sell your house! 

However on top of their game Andy is, if he wants to stay there, he knows he has to defer to his coach for advice and, well, coaching!  He has to put his total trust and faith in Ivan Lendl, and believe whole-heartedly that he has Andy’s success at heart, wanting the win as much as the player themselves do.  It must sometimes take a lot of courage and ability to overcome his own misgivings in following advice that might seem counter-intuitive, but he knows that without this faith, Andy would be on his own and success would almost certainly evade him.

If you’re trying to sell your home and it’s just not going very well – perhaps you’re suffering from a lack of viewings, and maybe you’re trying your best to resist pressure from your agent to reduce your asking price – you may be wondering what on earth you can do. That’s where HomeTruths comes in.  think of us as your personal property coach!  We ask you to put your trust and faith in us, and in return we will advise and coach you through what can be a very difficult and emotionally-trying time.  We’ll be there for the inevitable ups and downs, to tell you what to do when the feedback is less than flattering, or when you get a very low offer.  We will do everything we can to get you a sale at the price you want.  Sometimes, as I’m sure happens from time to time between Ivan and Andy, you might think we are wrong, that our advice is counter-intuitive, but stick with us, and keep the faith, and together, we’ll get you moving!

Coach

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to do next: Sign up to my Selling Secrets https://www.home-truths.co.uk/selling-secrets

Fourth in my five-part series with the shamelessly contrived theme of Wimbledon! 

Andy Murray is exceptionally competitive.  To him, winning is everything.  Coming second is no consolation – it just means not winning.  He needs this competitive edge, this determination to win, in order to achieve success. He has to want it enough. Not only this, but he has to know his competitor’s game as well as they know their own. Only by completely understanding  the nuances, strengths and weaknesses of Djokovic’s game could Andy hope to beat him by being better, stronger and more creative.

How well do you know your competition?  Do you know what else someone looking in your price bracket can buy? You need to know what other homes are on the market that in any way could be your competition.  Look at their price in great detail, for example, what is their price per square foot, and how does that compare to yours?  What features are they offering? Is your conservatory equal in value and desirability to their pool?  Does your garden compete well against their paddock?

It’s difficult for a buyer to compare non-exact features such as these, as it’s like comparing apples with pears.  However, compare the houses is exactly what they will do, and they will make a balanced decision on which offers the better value, and the most house for their money.  Thus a young family will often choose a home with new fixtures and fittings over one with more space, but dated fittings; an older couple may well decide a home with two bedrooms and more character has more to offer them than a modern four bedroomed home on an estate. Consider carefully what your most likely buyer will look for, and give it to them.  And give it to them in spades.  Just like the tennis players, your game needs to be better, stronger and more creative, then you’ll beat the competition hands down. Just like Andy did.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to do next: Sign up to my Selling Secrets https://www.home-truths.co.uk/selling-secrets

Day 2 of my series celebrating Andy Murray’s fantastic win and hopefully, the sale of your home!

Andy Murray and the rest of the world’s elite tennis players really are creative in their game.  They innovate continually, coming up with new moves, slices, serves and techniques in a constant effort to improve their game.

When you are selling your home, creativity is key.  Your marketing needs to stand out from those of your competitors, and at HomeTruths we are constantly looking at ways in which our clients’ marketing can be more innovative.  Your brochure, online advert and property photography all need to be exceptional, so look at it with an extremely critical eye, and ask yourself “what could we do better?”  Our photographers strive to create new angles and exciting lighting; the brochures we advocate are very special, with unusual formats, lots of pages, and creative layouts.  Only by innovating on a continuous basis, questioning and reviewing your marketing, can you ensure that your home really sells itself.

Once a buyer takes the plunge and books a viewing on your home, you need to be absolutely certain that it really delivers the wow factor in every way possible.  No matter how ordinary your home, or how modest its proportions, every room needs to really shine to a buyer.  In order to be innovative and creative, visit show homes, stately homes and interior design showrooms; gather ideas and tips voraciously and apply the best and most appropriate ones in your home.  It may be a splash of colour, a stylish piece of artwork or a sumptuous rug; whatever it takes to really grab your buyer and reassure them that this is their dream home.

Tomorrow we’re going to look at how to adapt to sell your property faster, and for more.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

What to do next: Sign up to my Selling Secrets https://www.home-truths.co.uk/selling-secrets