Tag Archives: first impression

Welcome to Wednesday and the third in my series themed on Wimbledon.

In his book, Adapt – Why Success Always Starts With Failure – Tim Harford explains we must adapt—improvise rather than plan, work from the bottom up rather than the top down, and take baby steps rather than great leaps forward, in order to achieve success.  Thus our great tennis players are constantly adapting in order to improve their games, often one tiny step at a time.  Only by losing a point or a game can they re-evaluate, review, adapt and apply a new technique.  In other words, without failure, there can be no success.

If your house is languishing on the market, with no viewers in sight, it is very easy to become disheartened and disillusioned with the entire selling process.  It certainly isn’t often easy, especially when you are selling a unique home.  Maureen O’Hara once said, “To cope, people need to be certain enough to act and uncertain enough to learn”, in other words, to have the courage of your convictions whilst still being humble enough to accept you may need advice and help.  Not an easy conflict to deal with.

If you don’t have any viewings, review your marketing, and make some small changes to effect overall large improvements; if you have plenty of viewings but no offers, critique your home; maybe commission a professional home stager.  If you are getting offers but they are below your target sale price, read up on negotiation skills, or even engage a professional homebuyer to negotiate on your behalf. In short – raise your game, and adapt, adapt, adapt.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Day 2 of my series celebrating Andy Murray’s fantastic win and hopefully, the sale of your home!

Andy Murray and the rest of the world’s elite tennis players really are creative in their game.  They innovate continually, coming up with new moves, slices, serves and techniques in a constant effort to improve their game.

When you are selling your home, creativity is key.  Your marketing needs to stand out from those of your competitors, and at HomeTruths we are constantly looking at ways in which our clients’ marketing can be more innovative.  Your brochure, online advert and property photography all need to be exceptional, so look at it with an extremely critical eye, and ask yourself “what could we do better?”  Our photographers strive to create new angles and exciting lighting; the brochures we advocate are very special, with unusual formats, lots of pages, and creative layouts.  Only by innovating on a continuous basis, questioning and reviewing your marketing, can you ensure that your home really sells itself.

Once a buyer takes the plunge and books a viewing on your home, you need to be absolutely certain that it really delivers the wow factor in every way possible.  No matter how ordinary your home, or how modest its proportions, every room needs to really shine to a buyer.  In order to be innovative and creative, visit show homes, stately homes and interior design showrooms; gather ideas and tips voraciously and apply the best and most appropriate ones in your home.  It may be a splash of colour, a stylish piece of artwork or a sumptuous rug; whatever it takes to really grab your buyer and reassure them that this is their dream home.

Tomorrow we’re going to look at how to adapt to sell your property faster, and for more.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.