Tag Archives: presentation

rich_and_poor_side_by_side-e1320310912735

Today’s blog is courtesy of our south-west consultant, Claire Thatcher.

When times are good, market activity is high, and there are plenty of buyers for plenty of houses – so why should they choose your house?

When times aren’t so good, market activity is sluggish, with fewer people prepared, or able, to buy a house, and certainly being more picky about it – so why should they choose your house?

Here are 4 ways to ensure that your house stands out above your competition, in good times or bad:

  • A better agent will make sure your viewings are engaging, that follow up is thorough and that your sales process and negotiations are handled professionally and quickly
  • A better brochure means that your agent has something to follow up an enquiry with, a brochure that bestows the benefits (rather than the features) of living in your home
  • Better home presentation means that when viewed it leaves a lasting, positive impression that reinforces your property brochure
  • Better photography ensures you will stand out from the crowd and show your house to its best possible potential, showing them what their life could be like living there.

It may seem difficult to believe, but most sellers and agents do not follow these basic principles.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Image is a favela (shanti town) in Sao Paolo.  It is ironically called ParaisÛpolis (Paradise city).

Photo: VieiraImage.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Hall-table

“Why do you have so many hairbrushes?”, asked our good family friend yesterday, who is stopping with us for three weeks. I turned around to check what he was talking about and my eyes landed on a familiar yellow glass jug filled with at least 6 hairbrushes.

“Oh, we outgrew this house long time ago!”, was my reply. I think I proceeded by elaborating on when exactly we began to feel the lack of the living space…

Later that evening, when I was passing the ‘famous’ jug of brushes for a hundredth time, I suddenly paused recalling the earlier conversation.

That’s what came out of my introspection on this subject:

It is a weird place to keep the brushes!  It makes perfect sense to us to have everyone’s hairbrush stored in the corridor, so that you can get a final ‘hairdo check’ on your way out of the house.

Until recently, it was six of us sharing our well outgrown 3-bedroom house and I believe I started this jug purely for practical reasons: my daughters kept misplacing their brushes and we were getting out of the door later than we should be doing on most mornings.

Now, this jug is not a pretty and exciting décor piece. It is, however, a very noticeable piece upon entering our house. I would not go as far as saying that it creates a focal point, but it definitely cannot go unnoticed.

Except that we don’t notice it anymore. We reach for it and use it every single day. But the truth is…we only notice it when it’s no longer there.

Our homes are full of these ‘jugs’:  objects and scenes that are there for practical and habitual reasons. We are using them almost on autopilot. We are immune to them and hardly notice them. Having them where they are now makes perfect sense for us!

But what if a fresh pair of eyes catches the glimpse of these items? Would it make sense to them or puzzle and confuse them?

If it’s your home, you are free to have whatever you like wherever you like décor-wise. That’s your right! Use and enjoy it!

However, if you are trying to sell your property, you need to shuffle your stuff around to make sense (logical, aesthetical, emotional, etc.) for your potential buyer.

Just remember to be savvy about who to ask for feedback and how to approach the whole process of preparing your house for sale.

Let me give you my best tip:

Borrow a fresh pair of eyes! Professional home stagers are great. However, anyone with a flair for interior decorating who is open, honest, opinionated and is totally new to your house would be your second best choice (e.g. a work colleague you trust).

Even if your house has been on a market for a while, it’s not too late to get busy and creative to attract more viewings. If you don’t know where to start or simply don’t have time to do it yourself, consider inviting us to help you!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.
Hall-table