Author Archives: Sam

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Spring is such a lovely time of year. Many of the houses we work with at HomeTruths are rural or village homes, surrounded by fields and woodland, and look absolutely beautiful at this time of year. I love how the flowers count down the weeks until summer too, starting with the snowdrops, then the daffodils, and of course the beautiful bluebells.

Lots of our clients are really pleased when their photographs and brochure feature their beautiful gardens, complete with seasonal flowers. However, I have to explain that whilst it’s true that they do look so pretty, they unfortunately date the photography, and therefore the date the house first came to market, for their buyers to see. I can look at property photography and date it within about 4 weeks, and that may be information you don’t want to share with your buyers.

There are some weeks between spring and autumn when it’s reasonably safe to photograph a garden without giving too much away. A good property photographer will exclude any tell-tale flowers if he possibly can, and give you the best chance of achieving an attractive brochure that doesn’t date.

So – no daffodils please; and if your photographs can be ‘dated’, it’s time to give your agent a call and ask him to arrange for new ones. Tell him Sam said so.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

So, you’ve de-cluttered, tidied, finished off those niggling maintenance jobs, and repainted the kitchen. You’re ready to sell!

But what if there are external drawbacks that may deter a sale? The interior of your home aside, external factors are often forgotten about because they aren’t part of ‘the home’, but there are some your buyers may be thinking about. One of the best ways to see through your rose-tinted spectacles is to think like a buyer, and see what might be challenging them…

Surrounding properties – If similar properties are for sale in your area, it is very important to keep an eye on what is going on with these homes. If a buyer is already sold on the area, they’ll be closely studying the photos on Rightmove. How does your front door compare to that of your neighbours’? If yours is looking a bit sorry for itself, and the neighbour’s door has just had a Fired Earth refresh, they’ll be getting the first visit. Keeping up appearances is essential when the competition is so close.

Pricing – While your price may have been perfect when it was put on the market, what if the market has changed? If your house was put on a year ago and hasn’t shifted, prices could have changed. Any of your neighbours’ properties that are newly listed could be much cheaper than yours, making you look oddly expensive. Compare your price with your neighbours’ similar properties, and talk to your estate agent about altering the price to reflect market changes.

Hurdles – A buyer may have fallen in love with your home and be ready to sign on the dotted line, but a massive barrier could stand in their way. As an example, what if your home isn’t going to be ready to move in to on the date that they are requesting? In these instances, be prepared to negotiate. Suggest local temporary housing and storage options to them, which can make an otherwise impossible move highly achievable. Especially useful if your buyers are moving a great distance.

Neighbourhood – Local facilities are often very important to buyers. If your neighbourhood is quite similar to another in your town, buyers might draw a comparison between the two. Why not do the research for them? Look for amenities that buyers will be looking for such as good schools, playgrounds, restaurants and sports grounds. List the locality of these local benefits on your property listing. Why not put together a few brochures about these places too, and leave them in your home for people to look at?

Thinking like buyer can really help you to take account of any external factors that people are considering when looking at your home, and trying to imagine themselves living there. You can then pre-empt, or at least mitigate, and be prepared for any negative feedback you may get from your agent and buyers.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Sam

Did you know that on average, 36% of sales arranged in England and Wales fall through after the offer is accepted?

It’s a scary thought, especially when so often so much is riding on the sale of your house.

Sales progression management is the process of monitoring all those tricky milestones and liasing with all parties to ensure that communication doesn’t go unanswered, questions are responded to promptly, and disputes are handled sensitively. This process is best handled by someone to whom a successful outcome means a completed sale. That person is usually your estate agent.

So, one of the questions you need to ask an agent before you decide to engage his services, is how sales progression is managed in his office. You need to know someone is on your side, fighting your corner for when the going gets tough – and it often does!

You can also help yourself at this tricky time, by making sure you do the following:

Instruct your solicitor early – before you get an offer – then inform your agent;

Get your documents together – this may be details of any work you have had done to the property, planning permission, guarantees and certificates;

Complete and return all paperwork from your solicitor as soon as possible; for example, the fixtures and fittings enquiry form;

Keep a diary of all communication and double-check anything you have sent has been received, whether by email or post

With a great agent experienced in sales progression management, and thorough communication and record keeping, you’ll put yourself in a far better position to get that sale to completion.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

At HomeTruths, a very important part of our service is to provide to our clients a comprehensive and detailed report on their asking price. We look at several different data points in order to establish whether they are still achievable. In the vast majority of the time, we report back, much to our client’s relief, that we believe they should continue to market at their chosen price, or even at an increased level.

However, we are not the only party to be convinced. There are three other parties who, if not confident that your house is worth its price, can sabotage your property sale. Let’s have a look at the implications of their influence in turn:

Your estate agent. If your agent does not have confidence he can sell your home for the price you want, this lack of support will eventually filter down through the branch staff, and be in no doubt, to your viewers. It only takes a careless remark, such as “the vendors are very flexible” or “it’s always worth making an offer” and a buyer will get the subtle message that the agent does not support the asking price. The solution is to gather all the data you can regarding any houses sold in your local area, comparable properties currently on the market and even, if your maths is up to it, a price per square foot comparison table, showing how much house a buyer is getting for their money.

Your buyer. They are probably the best informed out of these three parties, as they are likely to be looking only within a particular price range, geographical area and house type. This makes them a ‘temporary expert’ of a house such as yours. If they don’t feel your house is worth the asking price, they may not even make an offer. The solution is to make your house as appealing for the 21^st century buyer as possible, and compete strongly on features and presentation. Your marketing sets the scene, so ensure your brochure, photography and online advert are giving the right message, and back it up with a house that sells itself to a viewer.

Your buyer’s lender. This is a very important point: your estate agent may agree to market your home for a very optimistic price, and your buyer may get carried away enough to offer the asking price, but if he needs a mortgage, it’s the lender who makes the final decision. Their valuer will take a very cautious and guarded view of the value of your house, particularly if your buyer needs a relatively high loan amount. The solution is to present the valuer with your own dossier of comparable evidence to support your price. He will, of course, compile his own data from various different professional sources, but any information you can supply that will make his life easier, and your agreed purchase price more realistic, will really help to support your argument.

The lesson here is that preparation will really put you in a much stronger position and make your eventual sale price more likely to put a smile on your face.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

Sometimes it seems that every weekend sees you tidying, vacuuming and getting rid of the dogs yet again, but come Monday, it’s the same old story – they aren’t interested. I spoke to a gentleman recently who had had 30 viewings on his house over only a three month period, but not only had no one offered on the house, not a single viewer had booked a second viewing. Statistically, we know that a house sells on average after around 15 viewings, but during this time, there should be at least 2 or 3 second viewings, and usually a low offer or two. So after 30 viewings, this gentleman should have had say, 5 second viewings and three offers, of which the last should have been high enough for him to accept. Something is clearly not right – but what?

The marketing materials could be misleading. Perhaps the wrong aspects of the house are being promoted, such as a photograph of the back of the house used as the leading image; a very wide-angled lens used in property photography can make small rooms look vast, or maybe an important feature, such as the fact that the house is next to a school or has no garden, has not been mentioned in the description at all. Your marketing materials (brochure, online advert, photography) all need to be flattering, but not misleading.

Maybe your agent is being over-enthusiastic, and pressing everyone, no matter how unsuitable, to come to view. Be selective – only allow viewers who are in a position to actually buy the house, so then even if you have less buyers wanting to view, at least your viewings will all be of a high quality.

Make sure that your agent is seeking full and frank feedback from your viewers. A comment of “not for us” is not helpful. Impress upon him the importance of being aware of any issues, particularly those which you can do something about.

Engage a home stager. A professional expert with a dispassionate viewpoint can often identify problems that are easy and inexpensive to rectify. A beautifully presented home that has been staged especially for photography and viewings will set you head and shoulders above the competition.

Too many viewings is a much easier problem to deal with than no viewings, and is a positive measure of how many buyers are looking for a property of your type, location and price range. Now all you need to do is attract that one viewer who actually wants to buy your house!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.