Sometimes it seems that every weekend sees you tidying, vacuuming and getting rid of the dogs yet again, but come Monday, it’s the same old story – they aren’t interested. I spoke to a gentleman recently who had had 30 viewings on his house over only a three month period, but not only had no one offered on the house, not a single viewer had booked a second viewing. Statistically, we know that a house sells on average after around 15 viewings, but during this time, there should be at least 2 or 3 second viewings, and usually a low offer or two. So after 30 viewings, this gentleman should have had say, 5 second viewings and three offers, of which the last should have been high enough for him to accept. Something is clearly not right – but what?
- The marketing materials could be misleading. Perhaps the wrong aspects of the house are being promoted, such as a photograph of the back of the house used as the leading image; a very wide-angled lens used in property photography can make small rooms look vast, or maybe an important feature, such as the fact that the house is next to a school or has no garden, has not been mentioned in the description at all. Your marketing materials (brochure, online advert, photography) all need to be flattering, but not misleading.
- Maybe your agent is being over-enthusiastic, and pressing everyone, no matter how unsuitable, to come to view. Be selective – only allow viewers who are in a position to actually buy the house, so then even if you have less buyers wanting to view, at least your viewings will all be of a high quality.
- Make sure that your agent is seeking full and frank feedback from your viewers. A comment of “not for us” is not helpful. Impress upon him the importance of being aware of any issues, particularly those which you can do something about.
- Engage a home stager. A professional expert with a dispassionate viewpoint can often identify problems that are easy and inexpensive to rectify. A beautifully presented home that has been staged especially for photography and viewings will set you head and shoulders above the competition.
Too many viewings is a much easier problem to deal with than no viewings, and is a positive measure of how many buyers are looking for a property of your type, location and price range. Now all you need to do is attract that one viewer who actually wants to buy your house!
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