Why aren’t I getting viewings?

It’s very frustrating when you aren’t getting viewings.  I spoke to a lady this week who has only had one viewing in three years!  Much more common is for sellers to contact us when they haven’t had a viewing for a month or two.  It’s normal for you to get an initial flurry of viewings in the first few weeks on the market, and for that interest to wane a little as the weeks and months progress.  But what can you do when viewings peter out altogether?  You know what your agent will advise – if he hasn’t already.  “Drop the price” he’ll tell you.  So what else can you do to revive interest, other than dropping your asking price?

1.  Ask for your Rightmove Property Performance Report – this shows how many searches online your property is appearing in, and crucially, what percentage of those buyers are clicking on your property to find out more.  The national average percentage – called your CTR – is currently around 5%.  To achieve higher than that, you need to have great photographs which are rotated frequently, and a short but snappy headline. Have your agent make some changes, then check your CTR again to see if there’s an improvement.Check your photographs to see if they’re becoming dated. They shouldn’t be more than a season behind.  So if yours are still showing daffodils, it’s time for a refresh.  Ask your agent to arrange for new foliage shots – that is, new outside photographs showing the current state of the garden and any greenery – and make sure that these are displayed at least online.

2.  Revisit your property brochure description.  Firstly, draw up a profile of the kind of person you think is most likely to buy your home.  Age, status, motivation for moving, and so on.  Then write down a list of adjectives about your house that you think would most appeal to these target buyers.  Look at your property description – does it need rewriting to incorporate these key words?

3.  Commission a home stager.  Often for less than £200 a professional home stager will look at your home with a critical and unbiased eye, and advise you on what you can do to make the most of your house: usually there is very little expenditure necessary, but small changes can make big improvements in attracting the right buyer.

When you talk to your estate agent about reviving interest in your home and encouraging viewings, make sure you are firm about the price.  Tell him it’s not currently up for discussion, but you are happy to consider any other activities he can suggest.  You’re just not going to drop your price!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.
Armchair-corner

12 thoughts on “Why aren’t I getting viewings?

  1. Hilary Grayson

    Can I suggest that you also make sure that your agent has commissioned a proper and accurate floor plan and decent photos! It still amazes me how many agents think a floor plan without a few fundamental details such as doors and a couple of miserable photos will suffice!

    I dare not even mention HIPs!

  2. Haakon Dewing

    Amazing that estate agents still persist with awful point and shoot photographs to sell products valued in hundreds of thousands, even understanding as they do that for private buyers home buying is a largely emotional process. Good photographs inspire people to book a viewing, to make the call, to make the trip – and the more people that you inspire the more likely you are to achieve (or even exceed!) the asking price. Keep up the good work Sam!

  3. John Carden

    Great blog.
    I agree with it all
    Keep your listings current an relaunch any changes
    We use Metropix for floor plans.
    And even add in toilets and sinks, beds and couches….
    Keep interest in the property and let the client know weekly what the property performance is doing.
    And remember there is no excuse for shoddy pics and minimal words………

    John c.

  4. Samantha Jones Post author

    Thanks John! Keeping current is so important; buyers can sense how long a property has been for sale, and after all, who wants to buy a home that no one else wants? Proactive agents like you will always keep marketing fresh and the viewings coming. Keep up the good work! Sam

  5. Samantha Jones Post author

    Thanks Haakon! Photographs are the window to your home, and so many people – agents too – underestimate their importance. Thank goodness for great photographers like you raising the bar!

  6. Andy Brown

    Hi Sam, great post and very informative.

    I too have been struggling to get viewers through the door, we haven’t had a viewing for 5 months. I’ve tried to look at everything you’ve said here apart from the home stager, but still this hasn’t made a difference. It is not appearing in many searches on rightmove from what I can see on the performance report. I have even produced my own 3D visuals, taken new photos of the property and dropped the asking price by £10k, even though we can’t really afford to! Any suggestions would be really appreciated!

    http://www.rightmove.co.uk/property-for-sale/property-38497852.html

    Thanks.

    Andy

  7. Sam Post author

    Crikey Andy – this looks a real bargain! I do however have some more suggestions about improving the marketing – would you like to give me a call and I can run through some ideas? 015242 74317
    Sam

  8. shona fisher

    I have had my place on the market for 4 weeks and as far as I know only one viewing that I am aware of. I am not at the property so have left it in the hands of the estate agents. When I question the estate agents all they say is I am doing well on rightmove, its ok people looking on the internet but whatever the advertising it is not getting people to physically visit the property. It is a one bedroom flat with a small garden, in just off the local high street. I admit it is not everyone’s cup of tea but it is quite big for a flat and has recently been re-decorated. An perfect opportunity for an investor to buy to rent out. Am I being fobbed off or just wasting my time trying to sell it

  9. shona fisher

    I have had my place on the market for 4 weeks and as far as I know only one viewing that I am aware of. (not even sure if this took place as I haven’t received any feedback) I am not at the property so have left it in the hands of the estate agents. When I question the estate agents all they say is I am doing well on rightmove, its ok people looking on the internet but whatever the advertising it is not getting people to physically visit the property. It is a one bedroom flat with a small garden, in just off the local high street. I admit it is not everyone’s cup of tea but it is quite big for a flat and has recently been re-decorated. An perfect opportunity for an investor to buy to rent out. I am signed up with the estate agents for 12 weeks on a sole selling basis and ideally want to get the property sold so I can move on.

  10. Paul Spencer

    We’ve had our house on the market for almost five months now with only one viewing. We reduced the price in June but still nothing. We get good click throughs on right move and other websites but drawing a blank. We are loath to reduce the price again.

    We have now gone with a second agent on a dual agency basis to see if that stirs up some interest but nothing yet. We moved out three weeks ago and rented a property in a different part of the country. and left the property in the hands of the agents but are really keen to sell so we can buy something in the area we have moved to. Selling is soooo frustrating with very little feedback about anything we can do.

    http://www.rightmove.co.uk/property-for-sale/property-53124644.html?premiumA=true

  11. Oswald Pastrami

    we have had beautiful photos, with well styled descriptions by various agents, local and national, several price drops over five years and not one viewing. We have a pretty cottage with an annex, a moderate garden and open country views within easy commuting distance of London and other large conurbations, with excellent travel links by rail and motorway to Luton airport, the North and the South. After several years of trying I have come to realise that I have bought a house no-one else wants. I am glad that I have not moved my family into rented accommodation and I hope Paul has more luck than me.

Comments are closed.