How to make your online property advert work for you

Whichever of the four main property portals your house had been listed on – Rightmove, Primelocation, Zoopla or OntheMarket – you need to make sure it is working for you.  Check that it is:

  • Punchy – does it stand out above the other properties?
  • Good front shot – is it stale?  Is it seasonal? Can it be improved?
  • 6-8 photographs – too few is not enough to whet a buyer’s appetite, but too many and they will think they don’t need to view.  Are your internal images good enough?
  • Brochure download – can your brochure be downloaded and printed as a pdf?
  • Floorplan download – check your floorplan loads large enough to read, and print it out to ensure it’s clear enough

Think of your online advert as an extension of your brochure; it needs to really sell your house, and encourage a buyer to book a viewing.  After all, that’s what it’s there to do!

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch

What to read next: How many photos is too many?

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

Speak to Sam: If you’d like to have a chat about how you can do it differently, drop me a line at [email protected]– I’d love to hear from you.

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