I spoke to a lady recently who hadn’t had a viewing in six months; another gentleman seller called me who had been trying to sell his house for three years, and in all that time had only had three viewings. If you’re in that boat, you have my sincere sympathies. It’s even harder if a friend or neighbour is getting a viewing a week. So what can you do today that would help you get more viewings?
1. Review your marketing – look at your photography, description, online advert and brochure, and make a list of improvements you could make to them. Ask your estate agent about getting the house re-photographed, and whether they would cover the charge of a professional photographer. Write the description from scratch, including ‘owners’ quotes’, interesting historical anecdotes, and any other human interest element you think might intrigue a buyer.
2. Call your agent – my experience has shown that the more often you talk to your agent, the more likely your house is going to be in the forefront of their mind if a prospective buyer calls. How often have you phoned your agent to ask them why you haven’t had a viewing in a while, only to be told a day or two later that someone wants to view?
3. Take a break – taking your house off the market for a little while may seem counter-intuitive, but sometimes it’s all you need to increase the interest in your house when you re-launch. It’s also a good idea if you are going to revamp your marketing materials, as your home will have extra impact when you go back to the market. As a general rule of thumb, I would suggest a month off the market for every six months you’ve been for sale. Upon your re-launch, an email alert will hit all the inboxes of buyers who have registered with Rightmove and the other portals, and this alone could help encourage viewings.
By taking action, not only will you give yourself the best possible chance to increase interest in your property, you will you feel reassured that you are taking control of your own house sale.
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