Tag Archives: social media

A study table with a books and a lamp facing the cube windows.

Social media such as Facebook and Twitter is on everyone’s lips nowadays, from university students using it to network with their classmates, to businesses sharing their latest venture or new creation. Networking with people – from your own town to those across the world – has become the norm. With this is mind, could social media marketing be used to sell your home? It’s being used in much more productive ways than simple friend connection, and with just a few simple guidelines, your home could be reaching your target audience within hours.

Here are our Top 5 Tips to sell your house effectively using social media:

Do your research – Have others done the same in your area? Have a search around your local area via social media, and see if you can find any success stories. Ask them questions, and learn any helpful facts about your area and its social media selling potential from those with experience.

Lay the foundations – Set up a social media page for your house via Facebook and Twitter. Both have advantages: Facebook is great for imagery, and Twitter is ideal for networking locally. Create a page you would want to look at if you were a buyer. Have a strong cover and profile photo of the property, and details of its location in the text boxes.

Sell it! – If you want to attract potential local buyers, ensure your images are spot on. A professional photographer would come in handy here. Get rid of clutter, and make each room look homely. Facebook has the advantage of videos too; why not get a video made? A showcase or walk-through of your home is an ideal way to let people see more of the property. Make your home sellable through quality creative content. Is it near good schools, for example? Tell them so.

Share it – Share your pages via your Facebook and Twitter accounts with your friends, and ask them to share it on to their friends too. This immediately opens your network. Do you have a blog or a website? Share it on here. Put it on the footer of your personal emails. Network on Twitter too; search for people looking for property in your area, and comment on their tweets.

Be interactive – You hopefully will start getting likes and comments from potential buyers; ensure you check the page daily to answer these, or risk losing prospective viewers.

One of our favourite examples of how successful social media selling can be, is a woman called Betsy Talbot who was setting off around the world with her husband, and wanted a quick sale. By networking and running the Twitter account to sound like the house was doing the talking, the house was sold within two months. One of our favourite lines: “I love watching you stroll by me on the way to Fremont Sunday Market. If you lived here you could park in my garage!”

In the next few years we could well see more properties being sold through social media.  With such interesting developments in the property market happening all the time, it’s worth spending a little effort seeing if you can make it work for you.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.

An open book placed on a towel in a big comfortable bed with pillows and a lamp beside it

I had a meeting with the partner of a prestigious local agency chain last week. I was interested in finding out how the current market conditions are affecting him, and what their strategy is to deal with the situation. He is a boyish-looking chap of about 45, with a ready smile and a certain Gallic charm, but his story was a gloomy collage of redundancies, lack of vendor loyalty and rock-bottom commissions. Nothing new there; I’d already heard the same story from a dozen agents this month. Only the most innovative, positive and creative agents are succeeding in holding their heads above water, and I wanted to find out if he was in that particular group.

“Tell me about your social marketing strategy,” I suggested.

“You mean Twitter?” he asked.

“Well, it’s a good place to start…”

“Oh I don’t understand all that stuff; I just sell houses the old fashioned way – by picking up the phone,” he boasted proudly.

That’s all very well, I thought to myself, but your buyers do understand all that stuff, and what’s more, their buying decisions are often predicated on the conversations that are going on online. Conversations that he has no idea about, and certainly no chance of joining.

Agents have to not only try harder right now, but those who try smarter will be the last men – and women – standing. You can be sure of that.

If you’re an estate agent, and you want to know how to join the conversation, drop me a line and I’ll point you in the right direction. And I can promise you one thing – you’ll have more to tweet about than your new instructions when I’ve finished with you…..

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch.