We’ve all been there. You know your home is a great catch, you’ve read all the magazines, and you’ve followed all the tips to a T. But it’s still not budging. And to make it worse, Stuart and Lesley’s barn conversion next door was snapped up the first week it hit Rightmove. You’re starting to wonder if you’ll ever see a sold sign hanging out front. So what’s left to do? Instead of following tips to a T, you need to follow them to a P. And that’s three P’s to be precise.
P is for Price
Having the right pricing strategy in place is a great start. Listing for £499,995 seems logical; it looks friendlier sitting just under the big 5, and will position your house as a steal, right? Wrong. Selling a home isn’t easy, but sitting inside as many people’s price brackets as possible is key. The more people that see your home, the more likely it is to sell. A home listed on Rightmove for £500,000 will be included in searches for £500,000-£600,000 as well as £475,000-£500,000. If the same home was priced at £499,995, it would fail to show in the latter bracket. So £5 could be the difference between doubling your potential viewers, and finding the right buyers for your home.
P is for Promotion
Which Rightmove pictures catch your eye? The dimly-lit, awkward looking ones, or the professional lifestyle images? The latter not only look special, they look magazine-worthy, and they tell a story that a buyer wants to be a part of. Now take a read of your house description. Is it something along the lines of: ‘The XYZ Estate Agents are proud to offer this realistically priced, and generously proportioned, detached family home,’? Or maybe it’s littered with lovely generic phrases like, ‘features’, ‘briefly comprising’ and ‘duel-aspect.’ These go-to phrases are simply meaningless, and who drops ‘dual-aspect’ into daily conversation anyway? If the copy isn’t interesting, persuasive and meaningful, your home isn’t going to talk to buyers. And since emotions sell a home, the words and images need to give a warm hello, and a lasting impression, if they are to stand out and be remembered.
P is for Presentation
So you’ve priced the home just right, and the photography and copy have caught people’s attention. Now for the viewings. This is where it gets exciting. Home styling, or how we dress our home ready to impress, is the final hurdle. And without a little help, it’s easy to fall here. Draw your viewers’ eyes to your home’s natural beauty, and show how each room could work for another family is key.
So Price, Promotion and Presentation. Follow these three ‘P’s, and you’ll be passing over the keys in no time. A home is more than just bricks and mortar, to both you and potential buyers; it needs to capture their hearts, as well as their heads.