Targeting Female Buyers via Social Media

Recently we discussed how marketing your home for sale via social media can work wonders to sell your home. Success stories have proved its effectiveness, especially the story of Betsy Talbot, who proved that by networking and running her Twitter account to sound like the house was doing the talking, her house was sold within two months of being put on the market. We like these kind of results!

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Staying within our theme of targeting the female buyer this month, how can you ensure that you’re successfully marketing your home to females via social media? We’ve put together some great tips:

Listen – Setting up a page about your home means you have to monitor it frequently. Women have been significantly more likely to use social networking sites than men since 2009. In December 2012, 71% of women were users of social networking sites, compared with 62% of men. Answer the questions that they will be asking about your home, and ensure you provide them with a quick response.

Tell them what they want – While still connecting with them, of course. People don’t like to be told what they want, but when selling a home it’s different. Tell them about your fantastic walk in wardrobe and how many dresses they could realistically fit in the cupboard.

Images – Upload the best images of your home, and really sell it to the max. Throw some lifestyle photos in there too; the kitchen being used to prepare tea, the garden on a sunny day with a picnic on the grass. Show women what they can expect when they buy into your home!

Share it – Ensure you tell everyone on your social networks about your page in the local area. One female friend will have dozens of other friends in the local area too; a share is worth it!

Let us know how you get on when marketing your home to females via social media!

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What to read nextGuerrilla Marketing ideas to market your home to females

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