Why rejection is like gold dust

Sellers often come to me desperate and despondent, having had viewer after viewer reject their home.  “So what was their feedback?” I ask them. “Not suitable they answer.”

Not suitable? Why? What didn’t they like? What did they like more about the homes of your competition?

You don’t know? That’s because your agent hasn’t asked them!

The wealth of information that your non-buyers could tell you, could help you reach a successful sale so much quicker and with less pain.

I can guarantee you that every single item on your supermarket shelves has been tested, tested, and tested again before going on sale. If it didn’t make the grade, you won’t find it on the shelf.  Those lucky manufacturers who have managed to successfully get their products accepted, have almost certainly changed the packaging, the text, the photographs or graphics, and the product itself, before it was finally deemed of a high enough quality for us to be able to buy it.

So – think of your viewing as market research! Educate and if necessary – beg – your agent to ask lots of questions of your viewers. Tell him you promise not to be offended! Encourage him to really open his ears to every comment during the viewing and report back to you.

You don’t need to hear endless comments about factors you can do nothing about, such as the proximity to the road, or the fact that you have a teeny tiny garden, but maybe your viewers just didn’t appreciate your orange carpet or your lime green ceilings! If you know what the stumbling blocks are to your sale, you can do something about it. Otherwise, all you can do is wait, and gloomily consider a price reduction, persuaded to do so by your agent who just can’t bring himself to suggest you slap a bit of magnolia on the walls!

So when you get your next “not suitable” reach for your notepad. You may just have a house-selling success plan.

If you’d like my help to sell your home more effectively, please answer a few short questions here and if I think I can help you, I’ll be in touch

Why rejection is like a gold dustWhat to read next: First impressions

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