Home Truths http://www.home-truths.co.uk Smarter Marketing Fri, 15 Jan 2016 20:11:29 +0000 en-US hourly 1 http://wordpress.org/?v=4.1.9 Five places to go for inspiration when you’re sellinghttp://www.home-truths.co.uk/five-places-for-inspiration/ http://www.home-truths.co.uk/five-places-for-inspiration/#comments Mon, 04 Jan 2016 02:37:35 +0000 http://www.home-truths.co.uk/?p=9308 When you’ve been trying to sell your house for a while, it’s difficult to look at the way you’re presenting it with any objectivity; you’re just too close to it. You can try asking family and friends, but chances are you’ll get several different opinions that may well just confuse you more! I’ve compiled here […]

The post Five places to go for inspiration when you’re selling appeared first on Home Truths.

]]>
When you’ve been trying to sell your house for a while, it’s difficult to look at the way you’re presenting it with any objectivity; you’re just too close to it. You can try asking family and friends, but chances are you’ll get several different opinions that may well just confuse you more!

I’ve compiled here a list of sources to inspire you when you’re considering how you can improve your home’s presentation to better appeal to a buyer:

  • Pinterest – If you haven’t yet come across this wonderful site, you’re in for a treat! A collection of ‘virtual pinboards’, it’s a public platform that allows users to ‘tag’ and ‘repin’ pictures they like. This means that if for example you type ‘modern family home’ in the search box, you’ll find everyone’s pinboards that match your search, and you can simply browse hundreds and even thousands of photographs, repinning any on your own board that you like the look of. A great site for ideas and lovely images of homes; just don’t get so distracted you forget what you’re supposed to be doing! http://pinterest.com/
  • House to Home – this site is the home of the top seven homes and interiors magazines in the UK, including _25 Beautiful Homes and Homes and Gardens._ There are thousands of images of home interiors, searchable by room, colour and style of décor. A great place to go for inspiration. http://www.housetohome.co.uk/
  • Doornob – this site’s strapline is ‘Design Ideas Daily’ and offers a wealth of contemporary home ideas. Click on the ‘interiors’ tab for the best in modern presentation from the best homes all over the world. You’ll probably have to scale back these stunning ideas, but it’s a good place to go to check on the latest trends, particularly if you have a modern property. http://dornob.com/
  • Coastal Retreats – even if you don’t have a coastal home, this site is full of absolutely gorgeous properties, all presented beautifully. You’ll discover all the little accessories and finishing touches that turn a house into a home, not to mention discovering how good interiors photography should look. http://www.coastalretreats.co.uk/
  • Unique Home Stays – as with the above, this site is for holidaymakers looking for an extra special place to stay, and their properties are simply beautiful. Their high standards can teach you how best to present your home, not only from a design point of view, but also in the inspiring lifestyle photography they use. http://uniquehomestays.com/

Enjoy these sites, and try not to get too distracted and forget about the task in hand!

Five places to go for inspiration when you're selling

What to read nextGiving buyers the complete view; 360° virtual tours

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

Speak to Sam: If your home is not selling and you’d like to know what you can do about it, drop me a line at sam@home-truths.co.uk with your Rightmove link, and I’ll tell you if and how I can help you.

The post Five places to go for inspiration when you’re selling appeared first on Home Truths.

]]>
http://www.home-truths.co.uk/five-places-for-inspiration/feed/ 0
When every penny countshttp://www.home-truths.co.uk/every-penny-counts/ http://www.home-truths.co.uk/every-penny-counts/#comments Wed, 30 Dec 2015 00:45:05 +0000 http://www.home-truths.co.uk/?p=9303 Are you downsizing? If you’re at that time of your life when you’re currently rattling around in a house that’s too big for you, that is consuming more time, effort and money than you want to give it, you may have decided it’s time to move on to the next chapter in your life. Perhaps […]

The post When every penny counts appeared first on Home Truths.

]]>
Are you downsizing?

If you’re at that time of your life when you’re currently rattling around in a house that’s too big for you, that is consuming more time, effort and money than you want to give it, you may have decided it’s time to move on to the next chapter in your life. Perhaps you have your heart set on a cottage in the hills, a coastal retreat or just being closer to the family.

Your home may well be your most valuable asset, and when you’re hoping to make a new life for yourselves, and at the same time make sure you have a nest egg to fall back on, it’s vital you realise your home’s financial potential. Here are some of my suggestions to make sure that you leave your lovely home with enough money to make your move worthwhile:

  • Tell your estate agent – make sure they know how important your sale price is, and that achieving as close as possible to this is your primary goal; more important in fact, than selling quickly.
  • Allow negotiation room - make sure you pitch your asking price with enough of a differential between it, and the price you hope eventually to achieve. Try to resist the temptation of ‘testing’ the market at a higher price for a short time, as this strategy rarely works. Instead, do your research and set your price, then stick to it. Remember too that current asking price to sale ratios are at around 95% at best.
  • Stage your home - if you’ve lived in your home for more than 15 years, unless you’ve updated it regularly, chances are its interior may not be as up to date as today’s buyers expect. Whilst commissioning the services of a professional home stager may cost you a few hundred pounds, this will almost certainly prove to be a very worthwhile investment, and avoid buyers making low offers on the basis that your house is too dated for them.
  • Have confidence in your asking price - if you don’t, how do you expect your buyer and your estate agent to?! Be firm with your estate agent if he tries to persuade you to drop the price, and be equally firm – but fair – with your buyers when they make an offer.

Make sure you implement these four steps, and you’ll be embarking on your exciting new chapter with some pennies in your pocket to enjoy it.

When every penny counts

What to read next: 3 things to do today to get your home sold

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

Speak to Sam: If your home is not selling and you’d like to know what you can do about it, drop me a line at sam@home-truths.co.uk with your Rightmove link, and I’ll tell you if and how I can help you.

The post When every penny counts appeared first on Home Truths.

]]>
http://www.home-truths.co.uk/every-penny-counts/feed/ 0
Are you social media savvy? Use it to sell your home!http://www.home-truths.co.uk/sell-home/ http://www.home-truths.co.uk/sell-home/#comments Tue, 29 Dec 2015 12:00:40 +0000 http://www.home-truths.co.uk/?p=9297 This month we’re talking about reviewing and refreshing where your property is at in the selling process. If it’s been on the market longer than it should have been, it is a great time of year to decide what your next stage is! Today we’re revisiting the topic of social media, and how it can […]

The post Are you social media savvy? Use it to sell your home! appeared first on Home Truths.

]]>
This month we’re talking about reviewing and refreshing where your property is at in the selling process. If it’s been on the market longer than it should have been, it is a great time of year to decide what your next stage is!

Today we’re revisiting the topic of social media, and how it can actually be used to help you sell your home. Read more…

Social media such as Facebook and Twitter is on everyone’s lips nowadays, from university students using it to network with their classmates, to businesses sharing their latest venture or new creation. Networking with people – from your own town to those across the world – has become the norm. With this is mind, could social media marketing be used to sell your home? It’s being used in much more productive ways than simple friend connection, and with just a few simple guidelines, your home could be reaching your target audience within hours.

Here are our Top 5 Tips to sell your house effectively using social media:

Do your research – Have others done the same in your area? Have a search around your local area via social media, and see if you can find any success stories. Ask them questions, and learn any helpful facts about your area and its social media selling potential from those with experience.

Lay the foundations – Set up a social media page for your house via Facebook and Twitter. Both have advantages: Facebook is great for imagery, and Twitter is ideal for networking locally. Create a page you would want to look at if you were a buyer. Have a strong cover and profile photo of the property, and details of its location in the text boxes.

Sell it! – If you want to attract potential local buyers, ensure your images are spot on. A professional photographer would come in handy here. Get rid of clutter, and make each room look homely. Facebook has the advantage of videos too; why not get a video made? A showcase or walk-through of your home is an ideal way to let people see more of the property. Make your home sellable through quality creative content. Is it near good schools, for example? Tell them so.

Share it – Share your pages via your Facebook and Twitter accounts with your friends, and ask them to share it on to their friends too. This immediately opens your network. Do you have a blog or a website? Share it on here. Put it on the footer of your personal emails. Network on Twitter too; search for people looking for property in your area, and comment on their tweets.

Be interactive – You hopefully will start getting likes and comments from potential buyers; ensure you check the page daily to answer these, or risk losing prospective viewers.

One of our favourite examples of how successful social media selling can be, is a woman called Betsy Talbot who was setting off around the world with her husband, and wanted a quick sale. By networking and running the Twitter account to sound like the house was doing the talking, the house was sold within two months. One of our favourite lines: “I love watching you stroll by me on the way to Fremont Sunday Market. If you lived here you could park in my garage!”

The page is still live for you to pick up some more ideas for your social media house adventure.

In the next few years we could well see more properties being sold through social media. With such interesting developments in the property market happening all the time, it’s worth spending a little effort seeing if you can make it work for you.

Are you social media savvy

What to read next: Raising the steps

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

Speak to Sam: If your home is not selling and you’d like to know what you can do about it, drop me a line at sam@home-truths.co.uk with your Rightmove link, and I’ll tell you if and how I can help you.

The post Are you social media savvy? Use it to sell your home! appeared first on Home Truths.

]]>
http://www.home-truths.co.uk/sell-home/feed/ 0
Do it your way!http://www.home-truths.co.uk/do-it/ http://www.home-truths.co.uk/do-it/#comments Mon, 28 Dec 2015 00:55:42 +0000 http://www.home-truths.co.uk/?p=9292 When clients come to HomeTruths because they can’t sell their house, the first place I look for clues as to why this is happening, is their marketing. Now, anyone who has been reading my blog for any length of time at all, knows that property marketing is ‘my thing’ so I usually have lots to […]

The post Do it your way! appeared first on Home Truths.

]]>
When clients come to HomeTruths because they can’t sell their house, the first place I look for clues as to why this is happening, is their marketing. Now, anyone who has been reading my blog for any length of time at all, knows that property marketing is ‘my thing’ so I usually have lots to say about it! But what can a seller do when none of their local estate agents offer the kind of quality marketing I tell them is absolutely vital in selling their home for the maximum price possible? “Do it your way” I tell them. Let me explain.

There are four key components to a property’s marketing: photography, description, brochure, online advert.

Very few estate agents get all these absolutely spot on, so why not fill in the missing pieces yourself? Let’s look at these components one at a time:

  • Photography – source a good local photographer, asking to see his work. If he’s worked for local estate agents before, don’t use him! You’re only going to end up with more of the same. What you’re looking for, is an innovative and creative photographer, who can really bring the best out of your home, and cares enough to switch on lights, and move your sofa in order to get the best shots.

Expect to pay: around £300

  • Description – you need a copywriter for this. Start off by writing a couple of pages about your home; everything you love about it, and all the features that you think will make a buyer love it too. This will give the copywriter a head start, and something to work with.

Expect to pay: around £150

  • Brochure – a great brochure designer will come up with a creative layout and even a memorable logo. Printing costs depend on the size and number of pages and what paper your brochure is printed on. Most unique homes need at least 6-8 pages in their brochure, to show off all the key selling features of their property.

Expect to pay: around £500

  • Online advert – this is where your photography and description can help your advert to really stand out above the competition. Make sure your brochure is uploaded and both this and your floorplan shown as a link on all the property portals. Give it all to your agent and they will do the rest.

Expect to pay: nothing! 

By allocating around £1,000 to your property marketing, you can create an amazing campaign, that will knock the socks off all the other properties for sale, Whilst it is admittedly a large up-front cost, relatively speaking, I would suggest you negotiate with your agent to make allowances for this in the commission you would be paying. A commission discount of 0.25% on most properties would allow you to recoup your investment, and you’d be doing a much better job than your agent would in selling your house.

Doing it your way is all about taking control of your own property sale; after all, it means more to you than anyone else, so put your passion and enthusiasm into creating a fabulous marketing campaign that will help your buyer to fall in love with your home, just as you once did.

Do it your way

What to read next: 3 things to do today to get your home sold

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

Speak to Sam: If your home is not selling and you’d like to know what you can do about it, drop me a line at sam@home-truths.co.uk with your Rightmove link, and I’ll tell you if and how I can help you.

The post Do it your way! appeared first on Home Truths.

]]>
http://www.home-truths.co.uk/do-it/feed/ 0
This is your year to sell; it’s time to review!http://www.home-truths.co.uk/time-to-review/ http://www.home-truths.co.uk/time-to-review/#comments Wed, 23 Dec 2015 03:39:05 +0000 http://www.home-truths.co.uk/?p=9282 How long has your home been on the market? More time than you’d like it to have, and more time than it really should have been? If you’re beginning to lose hope and faith, don’t. This is time for a review, and to refresh the strategies that you’re currently applying, which clearly aren’t working. It isn’t the […]

The post This is your year to sell; it’s time to review! appeared first on Home Truths.

]]>
How long has your home been on the market? More time than you’d like it to have, and more time than it really should have been? If you’re beginning to lose hope and faith, don’t. This is time for a review, and to refresh the strategies that you’re currently applying, which clearly aren’t working. It isn’t the time to drop your asking price; this isn’t the magical solution, because buyers don’t buy on price.

So what can you do? Over the next few weeks, we’re going to be looking at how you can refresh and review what is currently happening with your home, and how you can revive your tactics to sell, sell, sell. Your home can and will be sold, it just needs an evaluation of what might not be working for it in the current market. Is your marketing tired and weak? Is your estate agent right for you?

We’ll be looking at these questions and more in the coming blog posts, so stay tuned. Can’t wait for the next few weeks of advice? You could always give me a call! I’m Sam, and you can reach me on 015242 72181. Looking forward to hearing from you.

Are you subscribed to our weekly newsletter? It is packed full of tips and advice to help you sell your home!

Do you follow us on Facebook? Join us today for great daily posts.

work.

This is your time to sell; it's time to review

What to read nextIs there a hidden reason why your house isn’t selling?

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

Speak to Sam: If your home is not selling and you’d like to know what you can do about it, drop me a line at sam@home-truths.co.uk

The post This is your year to sell; it’s time to review! appeared first on Home Truths.

]]>
http://www.home-truths.co.uk/time-to-review/feed/ 0
What’s your house brand?http://www.home-truths.co.uk/whats-house-brand-2/ http://www.home-truths.co.uk/whats-house-brand-2/#comments Wed, 23 Dec 2015 02:45:38 +0000 http://www.home-truths.co.uk/?p=9278 Branding is a symbol or mark that distinguishes one product from another, just as it was originally intended to ensure farmers and ranchers knew which herd was theirs. It’s now a kind of short-cut; think of the Nike swoosh, or Red Bull’s wings; all the brand personality and attributes are delivered through that one graphic: […]

The post What’s your house brand? appeared first on Home Truths.

]]>
Branding is a symbol or mark that distinguishes one product from another, just as it was originally intended to ensure farmers and ranchers knew which herd was theirs. It’s now a kind of short-cut; think of the Nike swoosh, or Red Bull’s wings; all the brand personality and attributes are delivered through that one graphic: perhaps you think of ‘Just do it’, and the message of hard work and commitment when you see the Nike logo, and fun, energy and people jumping out of space ships when you see the Red Bull logo.

Of course, a logo doesn’t make a brand, it just carries its ethos and message in a little, efficient package.  Large companies have a ‘brand bible’: a dossier of exact colours, fonts and basically rules, for every use of their name and logo in print or online.

People can be brands; just think of Lady Gaga, or Princess Kate. And so can houses. In fact, the stronger and more defined your house brand, the more likely you are to appeal to your buyer. But how? Let’s break it down:

Colours: the most visual of a brand’s personality, colours need to reflect the lifestyle and the tone of a house. So, muted, natural colours may accurately reflect a Georgian townhouse whereas a palette of white, black and even red may fit a bachelor apartment and convey its tone.

Mood: or atmosphere, is how your house makes someone feel when they walk through the door. Homely, impressive, calming, vibrant, cosy, minimalist; these are all feelings that a house can convey very quickly. As well as décor, music and lighting, and even smells, play a huge part in conveying a mood.

Furnishings: large squashy sofas and chunky wooden furniture will give your house a completely different feel to modern leather suites and glass and chrome pieces. What’s the style of your bed? Traditional or modern? Style above comfort? Or a huge wooden sleigh bed that all the family pile onto at the weekend?

Accessories: how is your house dressed? Is it formal, with tall, elegant vases and carefully chosen coffee table books? Or is it full of vibrant rugs and cushions in a jumble of colours? Look at your mugs – they can be a dead giveaway! If you are happy giving your guests mismatching mugs, then you probably have a relaxed attitude to your house style, and it may well be reflected in a casual, homely feel. A perfectly matching tea set could indicate a more reserved, uniform style that is apparent throughout the house.

Position: no matter how hard you try to overcome your location, some of it will seep into the house. So if yours is the only ‘Grand Design’ on a road full of sixties’ bungalows, it will diminish the overall wow factor for someone walking in. Unless they’ve been blindfolded…. So, muddy lanes feel the right way to approach a farmhouse, whereas a smart tree-lined avenue can really ‘pre-sell’ a period townhouse to a buyer as they approach.

A brand is like a jigsaw: it needs all the pieces to fit in order to work. In a house, one piece out of place, like an incongruous colour, an inconsistent piece of furniture or an ill-fitting neighbour, can detract from the overall impression you’re trying to create. By being aware of what your house brand is, or could be, may well help you to attract that buyer more effectively. Take that one step further, by commissioning a graphic designer to create your house name or number as a logo, and use it on your brochure, to really push that message home to a buyer. If it resonates, and it’s authentic, it’ll work.

What's your house brand

What to read next: New kid on the block? (Could be just what you need.)

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

Speak to Sam: If your home is not selling and you’d like to know what you can do about it, drop me a line at sam@home-truths.co.uk with your Rightmove link, and I’ll tell you if and how I can help you.

The post What’s your house brand? appeared first on Home Truths.

]]>
http://www.home-truths.co.uk/whats-house-brand-2/feed/ 0
5 Top Sources of Inspiration for Your Homehttp://www.home-truths.co.uk/5-top-sources-for-your-home/ http://www.home-truths.co.uk/5-top-sources-for-your-home/#comments Mon, 21 Dec 2015 00:54:57 +0000 http://www.home-truths.co.uk/?p=9273 If you’ve been trying for some time to sell your house, without success, it may be time to take a fresh look at your presentation to see if it really appeals to your target market. It’s not easy to do, as you are so familiar with your surroundings, so I’ve put together a list of […]

The post 5 Top Sources of Inspiration for Your Home appeared first on Home Truths.

]]>
If you’ve been trying for some time to sell your house, without success, it may be time to take a fresh look at your presentation to see if it really appeals to your target market. It’s not easy to do, as you are so familiar with your surroundings, so I’ve put together a list of places to go to get inspiration, and perhaps motivate you to take your house up a notch, and really wow your viewers:

1. Pinterest – if you haven’t yet heard of this nifty site, you soon will do. It’s essentially an image portal, organised into personal ‘pin boards’. A search for ‘cosy’ for example, will lead you to a huge gallery of home and interiors images, all tagged ‘cosy’ by the contributors. You can simply browse this gorgeous site for hours, and if you like, create your own pin boards, grouping the images you come across by room type, style, colour and so on.

2. House to Home – another beautiful site, owned and maintained by the publishers of the top interiors magazines such as 25 Beautiful Homes and Ideal Home. Here you’ll find thousands of images of rooms and gardens, organised by category, style or colour. Once you’ve found a room style you like, you can even ‘Pin’ the image to Pinterest to save for later.

3. John Lewis – a stroll around any store will leave you breathless with excitement and full of ideas! If you find that the prices are too rich for your budget, have a look in Matalan, TK Max Home or Argos for cheaper alternatives.

4. Local showhomes – these will give you loads of ideas for your own home. If they are appealing to the same market as you are with your home, copy as many of their ideas as you can. They have been carefully designed for maximum appeal to that particular buyer, so you need to compete strongly to make your house really stand out.

5. Home Stagers – hiring a professional home stager to give you ideas for refreshing the look of your home can cost as little as £150, and you can even ask them to draw you up a shopping list, to your budget. An invaluable resource when you’re struggling to sell your home. Try Yell or the Home Stager Network to find a local stager.

So there you go – now you have no excuse to sit back and do nothing! It’s a tough old market out there and to beat the competition you really have you up your game. Happy browsing :o)

If you enjoyed this post and would like to get our Selling Secrets direct to your inbox each fortnight, here’s the link you need – http://www.home-truths.co.uk/selling-secrets/

5 Top Sources of Inspiration for Your Home

What to read next: How Home Staging Can Add Thousands To Your House Price

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

Speak to Sam: If your home is not selling and you’d like to know what you can do about it, drop me a line at sam@home-truths.co.uk with your Rightmove link, and I’ll tell you if and how I can help you.

The post 5 Top Sources of Inspiration for Your Home appeared first on Home Truths.

]]>
http://www.home-truths.co.uk/5-top-sources-for-your-home/feed/ 0
Pounds shillings and…feet?http://www.home-truths.co.uk/pounds-shillings-andfeet/ http://www.home-truths.co.uk/pounds-shillings-andfeet/#comments Fri, 18 Dec 2015 01:05:10 +0000 http://www.home-truths.co.uk/?p=9269 I have a dream.. that one day in this country, property will be marketed with the cost per square foot clearly indicated.  These are my arguments: 1. It’s much more common in the US and in Europe 2. It’s easier to see how much house you’re getting for your money 3. It will help stop […]

The post Pounds shillings and…feet? appeared first on Home Truths.

]]>
I have a dream.. that one day in this country, property will be marketed with the cost per square foot clearly indicated.  These are my arguments:

1. It’s much more common in the US and in Europe

2. It’s easier to see how much house you’re getting for your money

3. It will help stop massive over-valuing or ‘buying boards’ (the practice of over-valuing to win instructions)

4. It allows direct comparisons of properties

5. We even buy our loo rolls like this – 2p per sheet for example, so why not our houses?

I always present my clients with a Price Per Square Foot Analysis, and whilst the critics out there will argue that there’s much more to property valuing than this, it’s a very good starting point.

Pounds shillings and…feet

What to read nextIs there a hidden reason why your house isn’t selling?

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

Speak to Sam: If your home is not selling and you’d like to know what you can do about it, drop me a line at sam@home-truths.co.uk with your Rightmove link, and I’ll tell you if and how I can help you.

The post Pounds shillings and…feet? appeared first on Home Truths.

]]>
http://www.home-truths.co.uk/pounds-shillings-andfeet/feed/ 0
What made YOU buy your house?http://www.home-truths.co.uk/made-buy-house/ http://www.home-truths.co.uk/made-buy-house/#comments Wed, 16 Dec 2015 02:11:57 +0000 http://www.home-truths.co.uk/?p=9264 Whilst estate agents may extol the virtues of triple aspect rooms, double garages or south-facing gardens, it’s usually the smallest of detail that makes a house irresistibly a home for us. A lovely client of mine told me this week that during the viewing of her current home, a whole family of tiny goslings came […]

The post What made YOU buy your house? appeared first on Home Truths.

]]>
Whilst estate agents may extol the virtues of triple aspect rooms, double garages or south-facing gardens, it’s usually the smallest of detail that makes a house irresistibly a home for us. A lovely client of mine told me this week that during the viewing of her current home, a whole family of tiny goslings came to the kitchen stable door to be fed. She was absolutely charmed, and they decided to buy the house at once. So it may be the way the sunlight streams in through the kitchen window, or the sight of a robin on the garden gate. These little but captivating images are extremely powerful, and can easily tip a wavering viewer into making an offer.

So how can a seller use these details to make their house more appealing to buyers, and give themselves an advantage over the competition?

Photography – instead of the photographer taking lots of wide-angled shots of the main rooms (yawn), encourage him to photograph some evocative details: a roaring log fire, a jug of Pimms on the garden table, horses in a nearby field, a freshly baked cake on the kitchen table.

Add atmosphere to the viewing – use the same approach when it comes to viewings; add atmosphere and a sense of homeliness with clever touches. Try some subtle music playing during the viewing, put some breadcrumbs out for the birds just before they arrive, add a reading corner with a comfy chair, lamp and a good book laid as if only just put down.

Paint a picture – if you conduct your own viewings, describe to your viewers how you use each space. For example, how you love to cook whilst watching the kids play in the garden, how you walk to the nearest pub on a summer’s evening, where you put the Christmas tree. If you can help your viewers to visualise the house as a home, you will give them the best possible chance to imagine themselves living in it.

Try making a list of all the things you love about your home, and plan how you can use these to turn your viewer into a buyer.

What made YOU buy your house

What to read next3 things to do today to get your home sold 

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

Speak to Sam: If your home is not selling and you’d like to know what you can do about it, drop me a line at sam@home-truths.co.uk with your Rightmove link, and I’ll tell you if and how I can help you.

 

The post What made YOU buy your house? appeared first on Home Truths.

]]>
http://www.home-truths.co.uk/made-buy-house/feed/ 0
Giving buyers the complete view; 360° virtual tourshttp://www.home-truths.co.uk/giving-buyers-complete-view-360-virtual-tours/ http://www.home-truths.co.uk/giving-buyers-complete-view-360-virtual-tours/#comments Mon, 14 Dec 2015 07:00:03 +0000 http://www.home-truths.co.uk/?p=9256 Before visiting a property, buyers like to envision themselves living in that particular space; propping their feet up on the sofa, looking out of the kitchen window at the garden, cooking bolognese over the stove. While excellent photography provides a sufficient spectacle in which to do this from, virtual tours offer a little bit more. […]

The post Giving buyers the complete view; 360° virtual tours appeared first on Home Truths.

]]>
Before visiting a property, buyers like to envision themselves living in that particular space; propping their feet up on the sofa, looking out of the kitchen window at the garden, cooking bolognese over the stove. While excellent photography provides a sufficient spectacle in which to do this from, virtual tours offer a little bit more. A physical tour provides a genuine insight into a home, but a virtual tour can do the pre-viewing, offering a simulated view of a home from the comfort of your current one.

With the current market offering a mass of competition, 360° virtual tours offer that little something different for home marketing. The interactivity and feeling of being within a property, can leave buyers excited and thirsty for the real thing.

If you’re considering adding a virtual tour to your online property brochure, consider the real advantages that it adds to your property portfolio:

Buyer confidence – Before contacting an agent, a potential buyer can view every angle and aspect of the property. The tour gives them the ins and outs of the property without even stepping in the door, and consequently they know what they’re getting themselves in for. It gives them confidence in not only the property for sale, but the agents too; it provides assurance that the agents have put together a well-constructed portfolio, and are keen to market the property in the best light. It also gives the buyer the opportunity to come up with any questions about the property before a viewing.

Time savers - It goes without saying, that virtual tours save time. For physical house viewings, individuals have to schedule appointments around work agendas and other commitments, as well as when the other party is available. A virtual tour can be done from a desk at work or a home sofa, and be completed within ten minutes. It also means genuine interested parties are separated from those who aren’t; if you’ve viewed a virtual tour and want a physical tour, you’re definitely interested.

Virtual tours are mostly interactive, meaning you can click the mouse and every inch of the room from the floor to the walls can be seen. Others are views that you can watch but cannot control, however both offer a fantastic vision of a prospective future home.

To view a fantastic example of a virtual tour, click here.

With so many advantages for your home marketing, virtual tours are definitely worth considering to open your home up to more potential buyers. Ask your agency about what options they offer within their packages.

Giving buyers the complete view; 360° virtual tours

What to read nextLet Buyers See Your Front Door

What to do next: Sign up to my Selling Secrets http://www.home-truths.co.uk/selling-secrets

Speak to Sam: If your home is not selling and you’d like to know what you can do about it, drop me a line at sam@home-truths.co.uk with your Rightmove link, and I’ll tell you if and how I can help you.

The post Giving buyers the complete view; 360° virtual tours appeared first on Home Truths.

]]>
http://www.home-truths.co.uk/giving-buyers-complete-view-360-virtual-tours/feed/ 0