Property marketing

Front Door Ht

Let Buyers See Your Front Door

When a potential buyer sees a photograph of your house, they will have an emotional reaction to it, to some degree.  The reaction may be positive or negative; it may be indifference, which will probably cause them to di... Read more
Floorplans HT

Floorplans – do we need them?

Floorplans are a relatively new addition to property details. Originally they were only made available for either very grand homes, or new builds. Now much more prevalent and even the humblest of studio flats usually hav... Read more
Why rejection is like a gold dust

Why rejection is like gold dust

Sellers often come to me desperate and despondent, having had viewer after viewer reject their home.  “So what was their feedback?” I ask them. “Not suitable they answer.” Not suitable? Why? What didn’t they l... Read more
5 things HT

Five Reasons You Haven’t Sold Your Home Yet

When you first put your property on the market, you were probably full of anticipation and hope that you would get lots of viewings and even an early offer.  But now it’s a few weeks or even months down the line, and ... Read more
Didnt you have a garden

“Didn’t you have a garden?!”

Earlier in the week we talked about how seasonal photography can make your advert look dated and out of season. What if you also make big changes to your home, and don’t change the photography? A fatal error! While it ... Read more
Think like a buyer

Think like a buyer

When your buyer is searching for their new home, there are several steps they will take.  By knowing a little more about what’s going on in their mind, you may be able to influence their behaviour, and persuade them t... Read more
3 things to do today to get your home sold

3 things to do today to get your home sold

No viewings for a few weeks?  Plenty of viewings but no one wants to buy? Try these three simple steps and see what happens! 1. Call your agent! Make sure you’re on his mind so that if a potential buyer calls the offi... Read more
check-your-photos2

Check your photos

A lady called me today, to ask for my advice in selling her beautiful 17th century home near Chelmsford. The first place I looked for clues as to why she wasn’t getting viewings, was her Rightmove advert. Her descripti... Read more