Property marketing

Check your photos

A lady called me today, to ask for my advice in selling her beautiful 17th century home near Chelmsford. The first place I looked for clues as to why she wasn’t getting viewings, was her Rightmove advert. Her descripti... Read more

How big should your brochure be?

Sometimes I look at a client’s property brochure in despair.  It can be a beautiful, rambling country house full of character, and for reasons only known to the estate agent in question, he is attempting to market it ... Read more

3 things to do today to get your home sold

No viewings for a few weeks?  Plenty of viewings but no one wants to buy? Try these three simple steps and see what happens! 1. Call your agent! Make sure you’re on his mind so that if a potential buyer calls the offi... Read more

Think like a buyer

When your buyer is searching for their new home, there are several steps they will take.  By knowing a little more about what’s going on in their mind, you may be able to influence their behaviour, and persuade them t... Read more

“Didn’t you have a garden?!”

Earlier in the week we talked about how seasonal photography can make your advert look dated and out of season. What if you also make big changes to your home, and don’t change the photography? A fatal error! While it ... Read more

Five Reasons You Haven’t Sold Your Home Yet

When you first put your property on the market, you were probably full of anticipation and hope that you would get lots of viewings and even an early offer.  But now it’s a few weeks or even months down the line, and ... Read more

Why rejection is like gold dust

Sellers often come to me desperate and despondent, having had viewer after viewer reject their home.  “So what was their feedback?” I ask them. “Not suitable they answer.” Not suitable? Why? What didn’t they l... Read more