Property marketing

Pillows Headlines that grab

Headlines that grab

Headlines are meant to command your attention.  Think of the front page of our daily newspapers, the News at Ten summary before the Big Ben bongs and the way our gaze is snagged by the headlines on the front cover of gl... Read more

How many photos is too many?

A gentleman called me recently, and asked me this very question: “How many photos of my house online is too many?” “How many do you have?” I asked him. “77” came the reply. Yes, if you’re wondering, 77 phot... Read more

Let Buyers See Your Front Door

When a potential buyer sees a photograph of your house, they will have an emotional reaction to it, to some degree.  The reaction may be positive or negative; it may be indifference, which will probably cause them to di... Read more
Chair and pillow Clever pricing

Clever Pricing

Property pricing is of paramount important these days.  I don’t mean the question of ‘value’ – but instead the art of setting the right price so that the portal searches are optimised.  For example: you have a ... Read more
Books with a cooking pot Talk to your agent

Is your marketing strategy working?

This month we’re focusing around reviewing where you home is at in the selling process. How is your marketing looking? In the sellers’ market, fantastic marketing can mean the difference between sold or sitting on th... Read more

Summer Lawns and Lemonades

There’s nothing like a lovely spot of glorious sunshine to make people envision their life in a new home, and eagerly bring the iPads into the garden to have a peak at the property apps. This is a perfect reason why yo... Read more

Is your online property advert too talkative?

The online advert for your property must paint a flawless picture of your home to generate attention. We’ve touched on imagery and brochures, but what if your advert is a bit of a chatterbox? As in, what if your advert... Read more