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Category Archives: Property marketing
Wall of Shame: Cringeworthy Carpets
If there’s one area of a house needing updating that sellers absolutely have to put right, it’s carpeting. I’ve seen the dingiest, most awful houses absolutely transformed by spending a couple of thousand pounds in their local carpet shop. A … Continue reading
Wall of Shame – How Clean is your House?
Very clean, as the evidence shows! Laundry, ironing boards and cleaning stuff everywhere. Pity the houses themselves aren’t all that!
What will buyers deduce from your property photos?
When a buyer looks at the photographs of your house, particularly online, where the images are often largely devoid of context, they will make certain assumptions about your house that you need to be aware of. By ensuring that every … Continue reading
Posted in Property marketing, Selling
Tagged drive-by, kitchen, pets, photography, viewing
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Think like a buyer
When your buyer is searching for their new home, there are several steps they will take. By knowing a little more about what’s going on in their mind, you may be able to influence their behaviour, and persuade them to … Continue reading
Posted in Property marketing, Selling
Tagged FindaProperty, portals, Primelocation, Rightmove, Zoopla
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A thought for Monday
I had a meeting with the partner of a prestigious local agency chain last week. I was interested in finding out how the current market conditions are affecting him, and what their strategy is to deal with the situation. He … Continue reading
Posted in Property marketing, Thoughts
Tagged estate agents, Facebook, social media, Twitter
2 Comments
3 things to do today to get your home sold.
No viewings for a few weeks? Plenty of viewings but no one wants to buy? Try these three simple steps and see what happens! 1. Call your agent! Make sure you’re on his mind so that if a potential buyer … Continue reading
Posted in Property marketing, Selling
Tagged bedding, Estate agent, photography, staging
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Best of the Best: Grand Design in Bath
This beautiful new build home in Bath is a real lesson in how to showcase a property for sale. New homes can be difficult to market; either the builder risks trying to sell them empty, or invests in staging. Really … Continue reading
Posted in Best of the Best, Property marketing
Tagged brochure, contemporary, grand design, Home Staging, photography
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Should you use a virtual agent?
In these days where most anything we want to buy is but a click of the mouse away, do we really need an agent to sell our home? There are plenty of virtual estate agents out there ready to take … Continue reading
Posted in Property marketing, Selling
Tagged Estate agent, marketing, photography, Rightmove, virtual agent
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Smartphones – making your listing stand out
Do you have a Smartphone? The chances are, your buyer does! Research just out shows that 28% of us now are using a mobile device as our primary internet connection. The fact that your buyers may be conducting their property … Continue reading
Posted in Property marketing, Selling
Tagged iPhone, photography, Rightmove, Smartphone
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Wall of shame: what’s the point?
Sometimes, I see a property photograph and wonder what on earth was in the estate agent’s mind when they took it?! Here’s some examples of photos that should never have seen the light of day….. Send any of shameful property … Continue reading
