Blog

Corner House-2252

Copy that crackles with emotion

When an estate agent describes a house he’s selling, in a brochure or online, you’ll see he uses words that are found almost nowhere else in the English language: “benefiting from”, “dual aspect lounge” or ... Read more
Front Door Ht

Let Buyers See Your Front Door

When a potential buyer sees a photograph of your house, they will have an emotional reaction to it, to some degree.  The reaction may be positive or negative; it may be indifference, which will probably cause them to di... Read more
House Living room why and how of home staging

The Why & How of Home Staging

Selling a property isn’t just about selling bricks and mortar. It’s selling the idea of a life within those walls. Presenting a house as a home that’s ‘lived in’, which a potential buyer can buy into and pictur... Read more
Floorplans HT

Floorplans – do we need them?

Floorplans are a relatively new addition to property details. Originally they were only made available for either very grand homes, or new builds. Now much more prevalent and even the humblest of studio flats usually hav... Read more
Why rejection is like a gold dust

Why rejection is like gold dust

Sellers often come to me desperate and despondent, having had viewer after viewer reject their home.  “So what was their feedback?” I ask them. “Not suitable they answer.” Not suitable? Why? What didn’t they l... Read more
Where is your fold HT

Where’s Your Fold?

No, I’m not being personal, I’m talking about your online property advert! Take a moment to find your house on Rightmove or one of the other property portals, and tell me what can see, without scrolling down the pag... Read more
Raising your steps

Raising the steps

There’s a story I once heard about a Spanish bank. Apparently their elderly customers were taking up a disproportionate amount of their staff’s time, yet their business was of little value to the bank. But how to gra... Read more
House with light using light to make your house shine

Using Light to Make Your House Shine

“It’s all in the lighting”, as house doctor Ann Maurice says. The lighting you choose can make or break a colour scheme or a design idea, and lift the ordinary into the extraordinary. Natural light In a climate whe... Read more
5 things HT

Five Reasons You Haven’t Sold Your Home Yet

When you first put your property on the market, you were probably full of anticipation and hope that you would get lots of viewings and even an early offer.  But now it’s a few weeks or even months down the line, and ... Read more